The Little Prince Audience in Germany

The Little Prince has an estimated audience of 236,112 people in Germany. 68.6% are female, 31.4% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Google Home, Rossmann, Dog breed, Goon.
The average The Little Prince fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Google Home, Rossmann, with strongest over-indexing on Hawesko (8.88× the country average). Demographically, the The Little Prince audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Convenience Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book
Demographics of The Little Prince fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 31.8 |
| Estimated audience size | 236,112 |
Audience persona
The typical The Little Prince fan in Germany is more female, around 31.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,824 | 1.08× |
| Bayern | 63,094 | 0.95× |
| Baden-Württemberg | 58,154 | 1.04× |
| Niedersachsen | 43,573 | 1.09× |
| Hessen | 32,741 | 1.05× |
| Berlin | 21,305 | 1.16× |
| Rheinland-Pfalz | 21,241 | 1.03× |
| Sachsen | 20,947 | 1.04× |
| Schleswig-Holstein | 13,341 | 0.9× |
| Brandenburg | 12,072 | 0.95× |
| Thüringen | 10,090 | 0.96× |
| Hamburg | 9,876 | 1.06× |
| Sachsen-Anhalt | 9,442 | 0.89× |
| Mecklenburg-Vorpommern | 7,214 | 0.92× |
| Saarland | 4,756 | 0.94× |
| Bremen | 3,312 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 8.88× | Food & Beverages |
| Google Home | 12.21× | Technology & Electronics |
| Rossmann | 1.53× | Shopping |
| Dog breed | 1.81× | Pets & Animals |
| Goon | 9.72× | Movies & TV |
| Gil Ofarim | 1.58× | Music & Radio |
| Combat sport | 1.6× | Sports |
| Loincloth | 3.13× | Fashion & Accessoires |
| Hachis Parmentier | 12.1× | Food & Beverages |
| Mothercare | 1.83× | Kids & Family |
| Handmade Gifts | 1.65× | Kids & Family |
| Jack White | 1.53× | Movies & TV |
| Whataburger | 4.38× | Food & Beverages |
| Hennef (Sieg) | 5.9× | Travel & Leisure |
| Stay at Home Mum | 9.62× | Kids & Family |
| Hauptschule | 5.37× | Kids & Family |
| Nationality | 2.01× | Politics & Society |
| Chromebook | 4.36× | Technology & Electronics |
| Xàbia | 12.21× | Travel & Leisure |
| Turner & Hooch | 12.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.53 |
| Mindfulness | BALANCE | 1.46 |
| Creativity | OPEN | 1.38 |
| Pet Ownership | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Mexico | 17.3% |
| Spain | 11.6% |
See The Little Prince audiences in other countries
More Children's book audiences in Germany
- Goosebumps (original series) (238,612)
- Little Red Riding Hood (145,221)
- Three Investigators (137,617)
- Mockingjay (52,974)
- Grimms' Fairy Tales (47,270)
Frequently asked questions
How many fans does The Little Prince have in Germany?
The Little Prince has an estimated audience of 236,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Little Prince fans?
68.6% of The Little Prince fans are female, 31.4% are male, with an average age of 31.8 years.
Which brands do The Little Prince fans like most?
The Little Prince fans show strongest brand affinity for Hawesko (8.88×), Google Home (12.21×), and Rossmann (1.53×) over the country average.
Where do The Little Prince fans live in Germany?
The Little Prince fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,824), Bayern (reach 63,094), and Baden-Württemberg (reach 58,154). These three regions account for the largest share of the active audience.
What other brands do The Little Prince fans also like?
Beyond The Little Prince itself, the audience over-indexes on Google Home (12.21×), Rossmann (1.53×), Dog breed (1.81×), and Goon (9.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Little Prince. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.