Rascasse Audience Intelligence

Unimog Target Market in Germany

A data profile of the people who buy, follow and care about Unimog in Germany — modelled from more than twelve digital signal sources. Unimog has an estimated audience of 489,513 people in Germany.

#15among Commercial vehicles in Germany#1556among Brand in Germany#552in Cars & Mobility

The average Unimog fan in Germany is 32.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unimog profile in Germany.

Audience size
490K
in Germany
Gender
0.0%♀
100.0% male
Age
32.5
average years
Country rank
#11951
Brand in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Unimog

0.0% are female, 100.0% are male, average age 32.5.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Unimog audience in Germany
MetricValue
Female0.0%
Male100.0%
Average age32.5
Estimated audience size489,513
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Unimog audience in Germany
Age bracketShare%
16-1938%
20-2918%
30-3920%
40-4916%
50+7%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Unimog audience comes from Germany.

Worldwide audience distribution share by country for Unimog
CountryShare
Germany33.2%
United States13.3%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unimog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Unimog customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.52×
02Bayern~100K1.43×
03Niedersachsen~60K1.31×
04Rheinland-Pfalz~30K1.26×
05Hessen~50K1.25×
06Hamburg~10K1.06×
07Nordrhein-Westfalen~100K1.02×
08Schleswig-Holstein~20K1.02×
09Saarland~6K0.94×
10Sachsen~20K0.87×
11Thüringen~10K0.81×
12Mecklenburg-Vorpommern~7K0.81×
13Brandenburg~10K0.76×
14Sachsen-Anhalt~9K0.71×
15Bremen~3K0.70×
16Berlin~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Unimog, Germany
0.68×1.00×1.52×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Unimog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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