Unimog Audience in Germany
Unimog has an estimated audience of 477,826 people in Germany. 0.0% are female, 100.0% are male, average age 32.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Unimog fan in Germany is 32.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Unimog fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 32.5 |
| Estimated audience size | 477,826 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 112,429 | 1.46× |
| Nordrhein-Westfalen | 109,072 | 1.04× |
| Baden-Württemberg | 100,674 | 1.54× |
| Niedersachsen | 61,332 | 1.32× |
| Hessen | 45,593 | 1.25× |
| Rheinland-Pfalz | 30,232 | 1.26× |
| Sachsen | 20,374 | 0.87× |
| Schleswig-Holstein | 17,340 | 1.01× |
| Berlin | 14,945 | 0.7× |
| Hamburg | 11,527 | 1.07× |
| Brandenburg | 11,088 | 0.75× |
| Thüringen | 9,538 | 0.78× |
| Sachsen-Anhalt | 8,335 | 0.67× |
| Mecklenburg-Vorpommern | 7,014 | 0.77× |
| Saarland | 5,211 | 0.89× |
| Bremen | 2,464 | 0.6× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.4% |
| United States | 13.5% |
| United Kingdom | 5.5% |
See Unimog audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unimog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.