Rascasse Audience Intelligence

BABYMONSTER Audience in United States

BABYMONSTER has an estimated audience of 1.3M people in United States.

#12among K-pop in United States
#4102among people in United States#2219in Music & Radio

The average BABYMONSTER fan in United States is 32.0 years old, more female, and lives primarily in California.

By number of fans, BABYMONSTER ranks #12 among the 61 objects in K-pop in United States — 4.0× the group median.

Its fans are 1.2 years older than the group average of 30.8.

Women make up 61.6% of the fan base, 5.8 percentage points fewer than the group average.

Most fans live in California, Texas, New York.

Top affinities include BTS, IU (singer), Park Ji-min, with strongest over-indexing on BTS (23.59× the country average).

Demographically, the BABYMONSTER audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical BABYMONSTER fan in United States is more female, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
61.6%♀
38.4% male
Age
32.0
average years
Country rank
#20600
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BABYMONSTER fans

61.6% are female, 38.4% are male, average age 32.0.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for BABYMONSTER audience in United States
MetricValue
Female61.6%
Male38.4%
Average age32.0
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the BABYMONSTER audience in United States
Age bracketShare%
16-2444%
25-3421%
35-4414%
45-5411%
55+10%
Fig. 04

Worldwide distribution

9.3%

of the worldwide BABYMONSTER audience comes from United States.

Worldwide audience distribution share by country for BABYMONSTER
CountryShare
Japan33.7%
United States9.3%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BABYMONSTER fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.98×
02Washington~60K1.97×
03California~300K1.89×
04Texas~100K1.60×
05Georgia~70K1.54×
06Virginia~40K1.29×
07New Jersey~50K1.28×
08New York~100K1.26×
09Illinois~60K1.22×
10North Carolina~50K1.20×
11Maryland~30K1.13×
12Nevada~10K1.12×
13Arizona~30K1.08×
14Minnesota~20K1.07×
15Oregon~20K1.07×
16Oklahoma~20K1.02×
17Indiana~30K1.00×
18Kentucky~20K0.99×
19Massachusetts~30K0.98×
20South Carolina~20K0.97×
21New Mexico~8K0.97×
22Alaska~3K0.97×
23Pennsylvania~50K0.96×
24Rhode Island~4K0.95×
25Nebraska~7K0.94×
26Delaware~4K0.94×
27South Dakota~3K0.94×
28Utah~10K0.93×
29Florida~80K0.92×
30Connecticut~10K0.92×
31Tennessee~20K0.90×
32Louisiana~20K0.90×
33Mississippi~10K0.90×
34Ohio~40K0.89×
35Michigan~30K0.89×
36Arkansas~10K0.89×
37North Dakota~3K0.86×
38Kansas~10K0.85×
39Wisconsin~20K0.84×
40Colorado~20K0.84×
41Alabama~20K0.84×
42Iowa~10K0.80×
43Missouri~20K0.79×
44Idaho~5K0.78×
45West Virginia~5K0.76×
46Vermont~2K0.76×
47Maine~4K0.75×
48New Hampshire~4K0.75×
49Montana~3K0.74×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — BABYMONSTER, United States
0.74×1.00×1.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BABYMONSTER audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio23.59×
02IU (singer)Music & Radio14.60×
03Park Ji-minMusic & Radio13.31×
04Group buyingShopping10.35×
05Boy bandMusic & Radio9.59×
06AllkpopMusic & Radio9.53×
07RakutenShopping9.16×
08COSShopping7.92×
09Anime and manga fandomLiterature4.79×
10JollibeeFood & Beverages4.78×
11Harry StylesMusic & Radio4.14×
12Spirit HalloweenKids & Family3.80×
13One PieceMovies & TV3.43×
14Millie Bobby BrownMovies & TV2.86×
15MangaLiterature2.66×
16High schoolBusiness & Career2.53×
17Ariana GrandeMusic & Radio2.48×
18ComicsLiterature2.16×
19Do it yourself (DIY)Home & Garden1.87×
20TikTokInternet & Social Media1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BABYMONSTER audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BABYMONSTER audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Pet OwnershipJOY1.45×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BABYMONSTER audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BABYMONSTER over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/babymonster-10029675” · Methodology