Rascasse Audience Intelligence

CBS News Audience Demographics in United States

CBS News has an estimated audience of 25.4M people in United States.

#16among TV channels in United States#83in Movies & TV

The average CBS News fan in United States is 45.4 years old, balanced, and lives primarily in California.

Most fans live in California, Florida, New York.

Top affinities include Google News, CBS Corporation, Nancy Pelosi, with strongest over-indexing on Google News (4.85× the country average).

Demographically, the CBS News audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Spirituality.

The typical CBS News fan in United States is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Category: Movies & TV · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
25.4M
in United States
Gender
49.7%♀
50.3% male
Age
45.4
average years
Country rank
#1177
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CBS News

49.7% are female, 50.3% are male, average age 45.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for CBS News audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.4
Estimated audience size25.4M
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the CBS News audience in United States
Age bracketShare%
16-2411%
25-3413%
35-4417%
45-5425%
55+33%
Fig. 04

Worldwide distribution

80.0%

of the worldwide CBS News audience comes from United States.

Worldwide audience distribution share by country for CBS News
CountryShare
United States80.0%
Canada2.2%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CBS News fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K2.25×
02South Dakota~100K2.18×
03Montana~200K1.85×
04Maine~200K1.75×
05Minnesota~600K1.45×
06Iowa~300K1.33×
07Oregon~400K1.29×
08Wisconsin~600K1.27×
09New Mexico~200K1.26×
10Alaska~70K1.26×
11Kansas~300K1.23×
12Missouri~500K1.09×
13Idaho~100K1.07×
14New Hampshire~100K1.07×
15Wyoming~50K1.07×
16Colorado~500K1.06×
17Hawaii~100K1.06×
18Nebraska~200K1.02×
19Washington~600K1.01×
20Kentucky~300K1.01×
21Connecticut~300K1.01×
22West Virginia~100K1.00×
23Tennessee~500K0.99×
24Delaware~70K0.97×
25Virginia~600K0.94×
26North Carolina~800K0.93×
27Pennsylvania~900K0.92×
28Ohio~800K0.92×
29Rhode Island~70K0.92×
30Michigan~700K0.91×
31Indiana~500K0.91×
32Oklahoma~300K0.87×
33South Carolina~400K0.86×
34North Dakota~50K0.86×
35Maryland~400K0.84×
36Arkansas~200K0.82×
37Arizona~500K0.79×
38Utah~200K0.76×
39New York~1M0.74×
40Massachusetts~400K0.74×
41Louisiana~300K0.72×
42Florida~1M0.70×
43Nevada~200K0.69×
44Illinois~700K0.68×
45Alabama~300K0.67×
46Georgia~500K0.64×
47Mississippi~100K0.64×
48New Jersey~400K0.59×
49Texas~1M0.58×
50California~1.5M0.55×
Fig. 06

Affinity by region

Affinity by region — CBS News, United States
0.55×1.00×2.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CBS News audience vs. the country average
#·InterestCategoryAffinity×
01Google NewsNews4.85×
02CBS CorporationMovies & TV3.88×
03Nancy PelosiPolitics & Society3.40×
04Dick Van DykeMovies & TV2.67×
05Melania TrumpPolitics & Society2.56×
06NBC NewsMovies & TV2.47×
07Yahoo! NewsNews2.42×
08AffiliateInternet & Social Media2.38×
09MSNNews2.34×
10Yahoo! FinanceBusiness & Career2.18×
11Fox News ChannelMovies & TV2.17×
12News broadcastingBusiness & Career1.99×
13Bank of AmericaBusiness & Career1.91×
14PowerballGames1.89×
15CBSMovies & TV1.83×
16CNNMovies & TV1.82×
17Breaking newsMovies & TV1.73×
18Donald TrumpPolitics & Society1.67×
19FriendshipKids & Family1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CBS News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CBS News audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
SpiritualityBALANCE1.33×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CBS News audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.61×
IndulgenceJOY0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CBS News over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cbs-news-38801” · Methodology