Rascasse Audience Intelligence

Newport Folk Festival Audience in United States

Newport Folk Festival has an estimated audience of 236K people in United States.

#68among Music festival in United States#759among events in United States#7836in Music & Radio

The average Newport Folk Festival fan in United States is 45.2 years old, more female, and lives primarily in Massachusetts.

By number of fans, Newport Folk Festival ranks #68 among the 918 objects in Music festival in United States — 0.7× the group median.

Its fans are 7.2 years older than the group average of 38.0.

Women make up 56.6% of the fan base, 3.1 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Newport Folk Festival fans stand out for their interest in Ronaldinho, Soldier Field and The Lumineers.

Interest is seasonal: April, May and July account for 50% of the year's searches, October is the quietest month.

Most fans live in Massachusetts, New York, Rhode Island.

Top affinities include Ronaldinho, Soldier Field, The Lumineers, with strongest over-indexing on Ronaldinho (157.9× the country average).

Demographically, the Newport Folk Festival audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Newport Folk Festival fan in United States is more female, around 45.2 years old, with strong Tradition tendencies and a notable affinity for Ronaldinho.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
236K
in United States
Gender
56.6%♀
43.4% male
Age
45.2
average years
Country rank
#57001
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Newport Folk Festival fans

56.6% are female, 43.4% are male, average age 45.2.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Newport Folk Festival audience in United States
MetricValue
Female56.6%
Male43.4%
Average age45.2
Estimated audience size236K
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Newport Folk Festival audience in United States
Age bracketShare%
16-2411%
25-3413%
35-4419%
45-5424%
55+33%
Fig. 04

Worldwide distribution

68.2%

of the worldwide Newport Folk Festival audience comes from United States.

Worldwide audience distribution share by country for Newport Folk Festival
CountryShare
United States68.2%
United Kingdom8.3%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Newport Folk Festival fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K20.69×
02Massachusetts~20K3.72×
03Connecticut~7K2.69×
04Vermont<1K2.20×
05Maine~2K1.64×
06New Hampshire~1K1.52×
07Washington, District of Columbia<1K1.37×
08New York~20K1.15×
09Alaska<1K0.81×
10North Dakota<1K0.78×
11South Dakota<1K0.76×
12Montana<1K0.73×
13Delaware<1K0.72×
14New Jersey~5K0.71×
15Pennsylvania~6K0.67×
16West Virginia<1K0.66×
17Hawaii<1K0.66×
18Mississippi~1K0.64×
19Oregon~2K0.63×
20Idaho<1K0.63×
21Colorado~2K0.61×
22New Mexico<1K0.61×
23Nebraska<1K0.61×
24Kentucky~2K0.60×
25Tennessee~3K0.58×
26Virginia~3K0.57×
27Maryland~2K0.57×
28Minnesota~2K0.56×
29Arkansas~1K0.56×
30Kansas~1K0.54×
31Iowa~1K0.53×
32Oklahoma~1K0.51×
33Louisiana~2K0.50×
34Utah~1K0.50×
35Alabama~2K0.49×
36Nevada~1K0.49×
37Ohio~4K0.48×
38Wisconsin~2K0.48×
39South Carolina~2K0.48×
40Illinois~4K0.46×
41North Carolina~4K0.45×
42Missouri~2K0.44×
43Washington~2K0.43×
44Indiana~2K0.43×
45California~10K0.42×
46Michigan~3K0.40×
47Arizona~2K0.37×
48Georgia~3K0.36×
49Florida~5K0.32×
50Texas~4K0.26×
Fig. 06

Affinity by region

Affinity by region — Newport Folk Festival, United States
0.26×1.00×20.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Newport Folk Festival audience vs. the country average
#·InterestCategoryAffinity×
01RonaldinhoSports157.90×
02Soldier FieldSports43.21×
03The LumineersMusic & Radio41.05×
04Bon IverMusic & Radio35.15×
05Lambeau FieldSports24.99×
06Bonnie RaittMusic & Radio23.60×
07Pep GuardiolaSports20.00×
08Antoine GriezmannSports20.00×
09Bob DylanMusic & Radio19.64×
10Tracy ChapmanMusic & Radio17.00×
11DollywoodTravel & Leisure14.93×
12Bruce SpringsteenMusic & Radio13.16×
13Brandi CarlileMusic & Radio10.80×
14Phil CollinsMusic & Radio10.23×
15Late-night talk showMovies & TV7.68×
16Non-alcoholic beverageFood & Beverages4.70×
17The New York TimesNews3.75×
18Barack ObamaPolitics & Society2.29×
19CNNNews2.01×
20Alcoholic beveragesFood & Beverages1.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Newport Folk Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Newport Folk Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.45×
SpiritualityBALANCE1.93×
PatriotismCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Newport Folk Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Family OrientationCONSERVATISM0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Newport Folk Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/newport-folk-festival-69958” · Methodology