Rascasse Audience Intelligence

Newport Folk Festival Audience in United States

A data profile of the people who buy, follow and care about Newport Folk Festival in United States — modelled from more than twelve digital signal sources. Newport Folk Festival has an estimated audience of 201,034 people in United States.

#81among Music festival in United States#816among Event in United States#9281in Music & Radio

The average Newport Folk Festival fan in United States is 44.5 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Rhode Island, New York.

Top brand affinities include Ronaldinho, Bob Dylan, The Lumineers, with strongest over-indexing on Ronaldinho (157.9× the country average).

Demographically, the Newport Folk Festival audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newport Folk Festival fan in United States is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Ronaldinho.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Newport Folk Festival profile in United States.

Audience size
201K
in United States
Gender
56.6%♀
43.4% male
Age
44.5
average years
Country rank
#58578
Event in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newport Folk Festival fans

56.6% are female, 43.4% are male, average age 44.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Newport Folk Festival audience in United States
MetricValue
Female56.6%
Male43.4%
Average age44.5
Estimated audience size201,034
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Newport Folk Festival audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Newport Folk Festival audience comes from United States.

Worldwide audience distribution share by country for Newport Folk Festival
CountryShare
United States63.1%
United Kingdom9.2%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newport Folk Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Newport Folk Festival fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K20.69×
02Massachusetts~10K3.72×
03Connecticut~5K2.69×
04Vermont<1K2.20×
05Maine~1K1.64×
06New Hampshire~1K1.52×
07Washington, District of Columbia<1K1.37×
08New York~10K1.15×
09Alaska<1K0.81×
10North Dakota<1K0.78×
11South Dakota<1K0.76×
12Montana<1K0.73×
13Delaware<1K0.72×
14New Jersey~4K0.71×
15Pennsylvania~5K0.67×
16West Virginia<1K0.66×
17Hawaii<1K0.66×
18Mississippi~1K0.64×
19Oregon~1K0.63×
20Idaho<1K0.63×
21Colorado~2K0.61×
22Nebraska<1K0.61×
23New Mexico<1K0.61×
24Kentucky~2K0.60×
25Tennessee~2K0.58×
26Virginia~3K0.57×
27Maryland~2K0.57×
28Minnesota~2K0.56×
29Arkansas<1K0.56×
30Kansas<1K0.54×
31Iowa<1K0.53×
32Oklahoma~1K0.51×
33Louisiana~1K0.50×
34Utah<1K0.50×
35Alabama~1K0.49×
36Nevada<1K0.49×
37Ohio~3K0.48×
38South Carolina~1K0.48×
39Wisconsin~1K0.48×
40Illinois~3K0.46×
41North Carolina~3K0.45×
42Missouri~1K0.44×
43Washington~2K0.43×
44Indiana~2K0.43×
45California~9K0.42×
46Michigan~2K0.40×
47Arizona~2K0.37×
48Georgia~2K0.36×
49Florida~4K0.32×
50Texas~5K0.26×
Fig. 06

Affinity by region

Affinity by region — Newport Folk Festival, United States
0.26×1.00×20.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newport Folk Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newport Folk Festival audience
#·InterestCategoryAffinity×
01RonaldinhoSports157.90×
02Soldier FieldSports43.21×
03The LumineersMusic & Radio41.05×
04Bon IverMusic & Radio35.15×
05Lambeau FieldSports24.99×
06Bonnie RaittMusic & Radio23.60×
07Pep GuardiolaSports20.00×
08Bob DylanMusic & Radio19.64×
09Tracy ChapmanMusic & Radio17.00×
10DollywoodTravel & Leisure14.93×
11Bruce SpringsteenMusic & Radio13.16×
12Brandi CarlileMusic & Radio10.80×
13Phil CollinsMusic & Radio10.23×
14Late-night talk showMovies & TV7.68×
15Non-alcoholic beverageFood & Beverages4.70×
16Folk musicMusic & Radio4.51×
17PubFood & Beverages4.18×
18WineFood & Beverages2.17×
19Alcoholic beveragesFood & Beverages1.90×
20CookingFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newport Folk Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newport Folk Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.45×
SpiritualityBALANCE1.93×
PatriotismCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newport Folk Festival audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Family OrientationCONSERVATISM0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newport Folk Festival have in United States?

Newport Folk Festival has an estimated audience of 201,034 people in United States, concentrated in Massachusetts and Rhode Island.

02

What is the gender split and age of Newport Folk Festival fans?

56.6% of Newport Folk Festival fans are female, 43.4% are male, with an average age of 44.5 years.

03

Which brands do Newport Folk Festival fans like most?

Newport Folk Festival fans show strongest brand affinity for Ronaldinho (157.9×), Bob Dylan (19.64×), and The Lumineers (41.05×) over the country average.

04

Where do Newport Folk Festival fans live in United States?

Newport Folk Festival fans in United States are most concentrated in Massachusetts (reach ~10K), Rhode Island (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Newport Folk Festival fans also like?

Beyond Newport Folk Festival itself, the audience over-indexes on Bob Dylan (19.64×), The Lumineers (41.05×), Bruce Springsteen (13.16×), and Bon Iver (35.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Newport Folk Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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