A data profile of the people who buy, follow and care about Lapland (Finland) in Finland — modelled from more than twelve digital signal sources. Lapland (Finland) has an estimated audience of 657,416 people in Finland.
Lapland (Finland) has an estimated audience of 657,416 people in Finland. 60.8% are female, 39.2% are male, average age 46.1. Top brand affinities: Intersport, Twitch, Trivago, Renewable energy, Nordic skiing.
Top brand affinities include Intersport, Twitch, Trivago, with strongest over-indexing on Intersport (1.59× the country average).
Demographically, the Lapland (Finland) audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Sustainability.
The typical Lapland (Finland) fan in Finland is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Intersport.
The key figures that characterise the Lapland (Finland) profile in Finland.
60.8% are female, 39.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 46.1 |
| Estimated audience size | 657,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Lapland (Finland) audience comes from Finland.
| Country | Share |
|---|---|
| United Kingdom | 24.0% |
| Finland | 20.6% |
| Netherlands | 6.2% |
The strongest cross-interests of the Lapland (Finland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 2.84× | ||
| 02 | Nordic skiing | Sports | 2.80× | ||
| 03 | Björn Borg | Sports | 2.37× | ||
| 04 | Family car | Cars & Mobility | 1.96× | ||
| 05 | Swimming pool | Sports | 1.83× | ||
| 06 | Carcare | Cars & Mobility | 1.81× | ||
| 07 | Ecotourism | Business & Career | 1.78× | ||
| 08 | Kitchenware | Home & Garden | 1.78× | ||
| 09 | City car | Cars & Mobility | 1.75× | ||
| 10 | Skechers | Fashion & Accessoires | 1.74× | ||
| 11 | Sustainable energy | Home & Garden | 1.69× | ||
| 12 | Twitch | Games | 1.66× | ||
| 13 | Innovation | Business & Career | 1.65× | ||
| 14 | Renewable energy | Business & Career | 1.64× | ||
| 15 | Intersport | Shopping | 1.59× | ||
| 16 | Trivago | Travel & Leisure | 1.56× | ||
| 17 | Lawn mower | Home & Garden | 1.55× | ||
| 18 | Forestry | Home & Garden | 1.54× | ||
| 19 | Drop shipping | Shopping | 1.53× | ||
| 20 | Milk | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.54× | |
| Sustainability | BALANCE | 1.33× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lapland (Finland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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