A data profile of the people who buy, follow and care about L'Alsace in France — modelled from more than twelve digital signal sources. L'Alsace has an estimated audience of 3,359,823 people in France.
The average L'Alsace fan in France is 45.5 years old, balanced, and lives primarily in Grand Est.
The audience is concentrated in Grand Est, Île-de-France, Bourgogne-Franche-Comté.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (191.9× the country average).
Demographically, the L'Alsace audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical L'Alsace fan in France is balanced, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the L'Alsace profile in France.
52.4% are female, 47.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 45.5 |
| Estimated audience size | 3,359,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide L'Alsace audience comes from France.
| Country | Share |
|---|---|
| France | 89.0% |
| Denmark | 2.8% |
| Switzerland | 2.3% |
Where the L'Alsace audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~2.5M | 10.91× | |
| 02 | Bourgogne-Franche-Comté | ~90K | 0.68× | |
| 03 | Corsica | ~7K | 0.41× | |
| 04 | Île-de-France | ~100K | 0.25× | |
| 05 | Centre-Val de Loire | ~30K | 0.23× | |
| 06 | Normandy | ~30K | 0.19× | |
| 07 | Provence-Alpes-Côte d'Azur | ~40K | 0.18× | |
| 08 | Auvergne-Rhône-Alpes | ~60K | 0.17× | |
| 09 | Brittany | ~30K | 0.17× | |
| 10 | Occitanie | ~50K | 0.16× | |
| 11 | Nouvelle-Aquitaine | ~50K | 0.16× | |
| 12 | Pays de la Loire | ~30K | 0.16× | |
| 13 | Hauts-de-France | ~40K | 0.14× |
The strongest cross-interests of the L'Alsace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 191.90× | ||
| 02 | Selfridges | Shopping | 152.59× | ||
| 03 | Christmas Gift | Kids & Family | 20.08× | ||
| 04 | Christmas tree | Kids & Family | 19.55× | ||
| 05 | Girl power | Politics & Society | 18.93× | ||
| 06 | Breast Cancer awareness | Health | 13.05× | ||
| 07 | Broadcasting of sports events | Movies & TV | 11.53× | ||
| 08 | Job fair | Business & Career | 9.55× | ||
| 09 | Dentistry | Business & Career | 9.44× | ||
| 10 | Kitchen garden | Home & Garden | 9.11× | ||
| 11 | Zoom lens | Technology & Electronics | 8.60× | ||
| 12 | Sustainable products | Politics & Society | 6.45× | ||
| 13 | Hormone | Health | 6.10× | ||
| 14 | Michael Douglas | Movies & TV | 5.70× | ||
| 15 | Catherine Zeta-Jones | Movies & TV | 5.21× | ||
| 16 | Midi Libre | News | 3.04× | ||
| 17 | Local news | News | 2.96× | ||
| 18 | Breaking news | Movies & TV | 2.75× | ||
| 19 | Ouest France | News | 2.10× | ||
| 20 | Ouest-France | News | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.21× | |
| Mindfulness | BALANCE | 2.13× | |
| Patriotism | CONSERVATISM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.89× |
L'Alsace has an estimated audience of 3,359,823 people in France, concentrated in Grand Est and Île-de-France.
52.4% of L'Alsace fans are female, 47.6% are male, with an average age of 45.5 years.
L'Alsace fans show strongest brand affinity for Love & Sex (191.9×), Christmas Gift (20.08×), and Christmas tree (19.55×) over the country average.
L'Alsace fans in France are most concentrated in Grand Est (reach ~2.5M), Île-de-France (reach ~100K), and Bourgogne-Franche-Comté (reach ~90K). These three regions account for the largest share of the active audience.
Beyond L'Alsace itself, the audience over-indexes on Christmas Gift (20.08×), Christmas tree (19.55×), Broadcasting of sports events (11.53×), and Girl power (18.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for L'Alsace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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