A data profile of the people who buy, follow and care about Olympic Games in France — modelled from more than twelve digital signal sources. Olympic Games has an estimated audience of 2,318,533 people in France.
The average Olympic Games fan in France is 39.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include High jump, Vehicles, Western riding, with strongest over-indexing on High jump (15.79× the country average).
Demographically, the Olympic Games audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Olympic Games fan in France is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for High jump.
The key figures that characterise the Olympic Games profile in France.
37.5% are female, 62.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 39.4 |
| Estimated audience size | 2,318,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Olympic Games audience comes from France.
| Country | Share |
|---|---|
| China | 13.8% |
| Italy | 7.1% |
| France | 6.0% |
Where the Olympic Games audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.83× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.32× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.16× | |
| 04 | Brittany | ~100K | 1.04× | |
| 05 | Grand Est | ~200K | 0.99× | |
| 06 | Corsica | ~10K | 0.99× | |
| 07 | Occitanie | ~200K | 0.96× | |
| 08 | Bourgogne-Franche-Comté | ~90K | 0.95× | |
| 09 | Pays de la Loire | ~100K | 0.93× | |
| 10 | Centre-Val de Loire | ~80K | 0.92× | |
| 11 | Hauts-de-France | ~200K | 0.90× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.89× | |
| 13 | Normandy | ~100K | 0.89× |
The strongest cross-interests of the Olympic Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Javelin throw | Sports | 16.43× | ||
| 02 | High jump | Sports | 15.79× | ||
| 03 | Scott Brash | Sports | 15.41× | ||
| 04 | Steve Guerdat | Sports | 10.78× | ||
| 05 | Indoor ports | Sports | 9.85× | ||
| 06 | Western riding | Sports | 7.53× | ||
| 07 | Natural horsemanship | Sports | 5.79× | ||
| 08 | Ilia Malinin | Sports | 5.67× | ||
| 09 | American Quarter Horse | Pets & Animals | 5.38× | ||
| 10 | Heptathlon | Sports | 5.19× | ||
| 11 | Equine therapy | Health | 4.36× | ||
| 12 | Horse & Rider | Pets & Animals | 3.62× | ||
| 13 | Horse training | Pets & Animals | 3.39× | ||
| 14 | Pony | Pets & Animals | 2.93× | ||
| 15 | Mobile game | Games | 2.13× | ||
| 16 | Winter sport | Sports | 1.97× | ||
| 17 | Alpine skiing | Sports | 1.82× | ||
| 18 | Olympique Lyonnais (Ladies) | Sports | 1.76× | ||
| 19 | Swimming | Sports | 1.62× | ||
| 20 | Vehicles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Sports Activity | POWER | 1.37× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.98× | |
| Creativity | OPEN | 1.01× | |
| Indulgence | JOY | 1.01× |
Olympic Games has an estimated audience of 2,318,533 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
37.5% of Olympic Games fans are female, 62.5% are male, with an average age of 39.4 years.
Olympic Games fans show strongest brand affinity for High jump (15.79×), Vehicles (1.51×), and Western riding (7.53×) over the country average.
Olympic Games fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Olympic Games itself, the audience over-indexes on Vehicles (1.51×), Western riding (7.53×), Mobile game (2.13×), and Natural horsemanship (5.79×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.