A data profile of the people who buy, follow and care about Vosges Matin in France — modelled from more than twelve digital signal sources. Vosges Matin has an estimated audience of 4,388,661 people in France.
The average Vosges Matin fan in France is 44.4 years old, balanced, and lives primarily in Grand Est.
The audience is concentrated in Grand Est, Bourgogne-Franche-Comté, Île-de-France.
Top brand affinities include Love & Sex, Girl power, Christmas tree, with strongest over-indexing on Love & Sex (172.89× the country average).
Demographically, the Vosges Matin audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vosges Matin fan in France is balanced, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Vosges Matin profile in France.
52.4% are female, 47.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.4 |
| Estimated audience size | 4,388,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Vosges Matin audience comes from France.
| Country | Share |
|---|---|
| France | 98.4% |
| China | 0.2% |
| Belgium | 0.2% |
Where the Vosges Matin audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~3M | 10.91× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 0.93× | |
| 03 | Corsica | ~10K | 0.46× | |
| 04 | Île-de-France | ~100K | 0.18× | |
| 05 | Centre-Val de Loire | ~30K | 0.18× | |
| 06 | Auvergne-Rhône-Alpes | ~80K | 0.16× | |
| 07 | Normandy | ~30K | 0.16× | |
| 08 | Occitanie | ~50K | 0.15× | |
| 09 | Provence-Alpes-Côte d'Azur | ~50K | 0.15× | |
| 10 | Brittany | ~30K | 0.15× | |
| 11 | Pays de la Loire | ~30K | 0.14× | |
| 12 | Nouvelle-Aquitaine | ~50K | 0.13× | |
| 13 | Hauts-de-France | ~50K | 0.12× |
The strongest cross-interests of the Vosges Matin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 172.89× | ||
| 02 | Girl power | Politics & Society | 20.94× | ||
| 03 | Christmas tree | Kids & Family | 16.08× | ||
| 04 | Job fair | Business & Career | 13.66× | ||
| 05 | Christmas Gift | Kids & Family | 12.33× | ||
| 06 | Breast Cancer awareness | Health | 11.24× | ||
| 07 | Broadcasting of sports events | Movies & TV | 9.78× | ||
| 08 | Dentistry | Business & Career | 7.69× | ||
| 09 | Michael Douglas | Movies & TV | 7.23× | ||
| 10 | Busuu | Business & Career | 7.13× | ||
| 11 | Catherine Zeta-Jones | Movies & TV | 6.62× | ||
| 12 | Sustainable products | Politics & Society | 5.74× | ||
| 13 | Kitchen garden | Home & Garden | 4.25× | ||
| 14 | Local news | News | 3.84× | ||
| 15 | Midi Libre | News | 3.71× | ||
| 16 | Breaking news | Movies & TV | 3.42× | ||
| 17 | Volunteering | Politics & Society | 3.02× | ||
| 18 | Corse Matin | News | 2.58× | ||
| 19 | Ouest France | News | 2.55× | ||
| 20 | Ouest-France | News | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.12× | |
| Patriotism | CONSERVATISM | 2.37× | |
| Travelling | THRILL | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Creativity | OPEN | 0.86× |
Vosges Matin has an estimated audience of 4,388,661 people in France, concentrated in Grand Est and Bourgogne-Franche-Comté.
52.4% of Vosges Matin fans are female, 47.6% are male, with an average age of 44.4 years.
Vosges Matin fans show strongest brand affinity for Love & Sex (172.89×), Girl power (20.94×), and Christmas tree (16.08×) over the country average.
Vosges Matin fans in France are most concentrated in Grand Est (reach ~3M), Bourgogne-Franche-Comté (reach ~200K), and Île-de-France (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Vosges Matin itself, the audience over-indexes on Girl power (20.94×), Christmas tree (16.08×), Ouest France (2.55×), and Broadcasting of sports events (9.78×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vosges Matin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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