Argo (2012 film) Audience in United Kingdom
Argo (2012 film) has an estimated audience of 73,005,420 people in United Kingdom. Top regions: England, Scotland, Wales. Top brand affinities: George Clooney, Rachel Weisz, Jude Law, Superman, Gwendoline Christie.
Argo (2012 film) fans in United Kingdom are concentrated in England, with strong brand affinity for George Clooney. The audience is concentrated in England, Scotland, Wales. Top brand affinities include George Clooney, Rachel Weisz, Jude Law, with strongest over-indexing on George Clooney (17.98× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller
Demographics of Argo (2012 film) fans
| Metric | Value |
|---|---|
| Estimated audience size | 73,005,420 |
Audience persona
The typical Argo (2012 film) fan in United Kingdom shows strong LGBTQ+ Identity tendencies and a notable affinity for George Clooney.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 47,587,500 | 1.29× |
| Scotland | 4,612,500 | 0.74× |
| Wales | 2,925,000 | 0.86× |
| Northern Ireland | 1,575,000 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| George Clooney | 17.98× | Movies & TV |
| Rachel Weisz | 20× | Movies & TV |
| Jude Law | 15.21× | Movies & TV |
| Superman | 2.55× | Movies & TV |
| Gwendoline Christie | 10.87× | Movies & TV |
| True Detective | 4.35× | Movies & TV |
| Ralph Fiennes | 7.82× | Movies & TV |
| Margot Robbie | 4.55× | Movies & TV |
| Daniel Craig | 5.76× | Movies & TV |
| Bruce Willis | 4.18× | Movies & TV |
| Amy Poehler | 11.81× | Movies & TV |
| Jake Gyllenhaal | 7.08× | Movies & TV |
| Kerry Washington | 10.6× | Movies & TV |
| BFI London Film Festival | 9.39× | Movies & TV |
| Blake Lively | 5.08× | Movies & TV |
| Pierce Brosnan | 3.5× | Movies & TV |
| Gwyneth Paltrow | 6.23× | Movies & TV |
| Joseph Gordon-Levitt | 7.98× | Movies & TV |
| Luxury yacht | 3.03× | Travel & Leisure |
| Movie theater | 2.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.46 |
| Travelling | THRILL | 1.4 |
| Spirituality | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.18 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 81.2% |
| Italy | 11.5% |
| United States | 1.7% |
See Argo (2012 film) audiences in other countries
More Thriller audiences in United Kingdom
- Seven (1995 film) (966,515)
- Inception (842,488)
- Inglourious Basterds (818,352)
- Tattoo (2002 film) (722,904)
- Saving Private Ryan (701,803)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Argo (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.