Argo (2012 film) Audience in United States
Argo (2012 film) has an estimated audience of 1,509,052 people in United States. Top regions: California, New York, Florida. Top brand affinities: Nationality, Maracaibo, Elsword, Israel, Alaska.
Argo (2012 film) fans in United States are concentrated in California, with strong brand affinity for Nationality. The audience is concentrated in California, New York, Florida. Top brand affinities include Nationality, Maracaibo, Elsword, with strongest over-indexing on Nationality (5.51× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller
Demographics of Argo (2012 film) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,509,052 |
Audience persona
The typical Argo (2012 film) fan in United States shows strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 161,780 | 0.97× |
| New York | 120,987 | 1.43× |
| Florida | 112,152 | 1.1× |
| Texas | 111,509 | 0.86× |
| Georgia | 56,157 | 1.21× |
| Illinois | 55,547 | 1.1× |
| Pennsylvania | 46,809 | 0.92× |
| Michigan | 41,353 | 1.05× |
| North Carolina | 40,547 | 0.89× |
| Virginia | 39,982 | 1.09× |
| Ohio | 39,702 | 0.85× |
| New Jersey | 37,405 | 0.97× |
| Massachusetts | 34,585 | 1.16× |
| Washington | 32,771 | 1.08× |
| Indiana | 29,193 | 1.06× |
| Arizona | 26,365 | 0.86× |
| Minnesota | 25,725 | 1.19× |
| Tennessee | 25,314 | 0.84× |
| Maryland | 24,153 | 0.93× |
| Alabama | 23,938 | 1.14× |
| Colorado | 22,986 | 0.97× |
| Wisconsin | 22,724 | 1× |
| Missouri | 19,869 | 0.82× |
| South Carolina | 19,019 | 0.84× |
| Oregon | 16,784 | 0.97× |
| Louisiana | 15,430 | 0.79× |
| Kentucky | 14,838 | 0.78× |
| Connecticut | 13,850 | 0.92× |
| Oklahoma | 12,849 | 0.77× |
| Arkansas | 12,693 | 1.02× |
| Utah | 12,635 | 0.93× |
| Iowa | 10,371 | 0.83× |
| Washington, District of Columbia | 9,852 | 2.17× |
| Nevada | 9,755 | 0.67× |
| Kansas | 9,689 | 0.81× |
| Mississippi | 9,689 | 0.78× |
| Alaska | 7,593 | 2.35× |
| New Hampshire | 7,096 | 1.19× |
| Idaho | 6,674 | 0.88× |
| Maine | 6,481 | 1.2× |
| West Virginia | 6,049 | 0.86× |
| New Mexico | 5,947 | 0.79× |
| Nebraska | 5,947 | 0.79× |
| Hawaii | 5,111 | 0.79× |
| Rhode Island | 4,559 | 0.95× |
| Montana | 4,383 | 1.05× |
| North Dakota | 2,954 | 0.95× |
| South Dakota | 2,946 | 0.84× |
| Vermont | 2,834 | 1.07× |
| Delaware | 2,796 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.51× | Politics & Society |
| Maracaibo | 17.59× | Travel & Leisure |
| Elsword | 20× | Games |
| Israel | 2.35× | Travel & Leisure |
| Alaska | 1.6× | Travel & Leisure |
| Whataburger | 1.54× | Food & Beverages |
| Home equity | 1.52× | Home & Garden |
| Google Photos | 1.68× | Technology & Electronics |
| Moroccan riad | 16.06× | Politics & Society |
| Historic site | 2.7× | Arts & Culture |
| Urban horticulture | 2.18× | Home & Garden |
| Nebraska Cornhuskers football | 2.12× | Sports |
| Hocus Pocus | 2.68× | Movies & TV |
| Home staging | 2.82× | Home & Garden |
| Hang Seng Index | 6.71× | Business & Career |
| Personality | 2.96× | Business & Career |
| Monogram | 1.86× | Home & Garden |
| IS (Infinite Stratos) | 1.78× | Literature |
| Glossier | 2.46× | Beauty & Wellness |
| Steampunk | 2.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.28 |
| Extroversion | THRILL | 1.22 |
| Social Media Usage | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 81.2% |
| Italy | 11.5% |
| United States | 1.7% |
See Argo (2012 film) audiences in other countries
More Thriller audiences in United States
- Seven (1995 film) (4,627,151)
- Tattoo (2002 film) (4,375,386)
- Inglourious Basterds (3,828,140)
- Scarface (1983 film) (3,811,262)
- Fight Club (3,633,820)
How to read this data
Audience size is the estimated number of people in United States who actively search for Argo (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.