Argo (2012 film) Audience in United States

Argo (2012 film) has an estimated audience of 1,509,052 people in United States. Top regions: California, New York, Florida. Top brand affinities: The Book of Eli, Gangs of New York, Burn After Reading, A Beautiful Mind (film), The Man from U.N.C.L.E..

Argo (2012 film) fans in United States are concentrated in California, with strong brand affinity for The Book of Eli. The audience is concentrated in California, New York, Florida. Top brand affinities include The Book of Eli, Gangs of New York, Burn After Reading, with strongest over-indexing on The Book of Eli (108.31× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Argo (2012 film) fans

Demographic split for Argo (2012 film) audience in United States
MetricValue
Estimated audience size1,509,052

Audience persona

The typical Argo (2012 film) fan in United States shows strong Patriotism tendencies and a notable affinity for The Book of Eli.

Top regions in United States

Top regions ranked by reach for Argo (2012 film) in United States
RegionReachAffinity
California161,7800.97×
New York120,9871.43×
Florida112,1521.1×
Texas111,5090.86×
Georgia56,1571.21×
Illinois55,5471.1×
Pennsylvania46,8090.92×
Michigan41,3531.05×
North Carolina40,5470.89×
Virginia39,9821.09×
Ohio39,7020.85×
New Jersey37,4050.97×
Massachusetts34,5851.16×
Washington32,7711.08×
Indiana29,1931.06×
Arizona26,3650.86×
Minnesota25,7251.19×
Tennessee25,3140.84×
Maryland24,1530.93×
Alabama23,9381.14×
Colorado22,9860.97×
Wisconsin22,7241×
Missouri19,8690.82×
South Carolina19,0190.84×
Oregon16,7840.97×
Louisiana15,4300.79×
Kentucky14,8380.78×
Connecticut13,8500.92×
Oklahoma12,8490.77×
Arkansas12,6931.02×
Utah12,6350.93×
Iowa10,3710.83×
Washington, District of Columbia9,8522.17×
Nevada9,7550.67×
Kansas9,6890.81×
Mississippi9,6890.78×
Alaska7,5932.35×
New Hampshire7,0961.19×
Idaho6,6740.88×
Maine6,4811.2×
West Virginia6,0490.86×
New Mexico5,9470.79×
Nebraska5,9470.79×
Hawaii5,1110.79×
Rhode Island4,5590.95×
Montana4,3831.05×
North Dakota2,9540.95×
South Dakota2,9460.84×
Vermont2,8341.07×
Delaware2,7960.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Argo (2012 film) audience
BrandAffinityCategory
The Book of Eli108.31×Movies & TV
Gangs of New York67×Movies & TV
Burn After Reading68.29×Movies & TV
A Beautiful Mind (film)55.01×Movies & TV
The Man from U.N.C.L.E.83.44×Movies & TV
Matt Damon21.04×Movies & TV
Dead Poets Society31.88×Movies & TV
Requiem for a Dream34.17×Movies & TV
Kill Bill23.88×Movies & TV
George Clooney14.28×Movies & TV
Michelle Monaghan20.62×Movies & TV
American Beauty (1999 film)27.55×Movies & TV
Napoleon Dynamite14.85×Movies & TV
Kia Sportage20×Cars & Mobility
Damian Lewis22.03×Movies & TV
Eraserhead28.54×Movies & TV
The Departed14.31×Movies & TV
Apocalypse Now16.06×Movies & TV
Colin Firth17.74×Movies & TV
Silver Linings Playbook19.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Argo (2012 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.47
Need for SecurityCONSERVATISM1.45
TraditionCONSERVATISM1.28
ExtroversionTHRILL1.22
Social Media UsageJOY1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Argo (2012 film)
CountryShare
United Kingdom81.2%
Italy11.5%
United States1.7%

See Argo (2012 film) audiences in other countries

More Thriller audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Argo (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.