Lloyds Bank Audience in United Kingdom
Lloyds Bank has an estimated audience of 15,889,579 people in United Kingdom. 53.2% are female, 46.8% are male, average age 48.7. Top regions: England, South East, South West. Top brand affinities: Halifax (United Kingdom bank), Bank of Scotland, Santander Bank, TK Maxx, Barclays.
The average Lloyds Bank fan in United Kingdom is 48.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Halifax (United Kingdom bank), Bank of Scotland, Santander Bank, with strongest over-indexing on Halifax (United Kingdom bank) (10.95× the country average). Demographically, the Lloyds Bank audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Lloyds Bank fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 48.7 |
| Estimated audience size | 15,889,579 |
Audience persona
The typical Lloyds Bank fan in United Kingdom is balanced, around 48.7 years old, with strong Community Orientation tendencies and a notable affinity for Halifax (United Kingdom bank).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,917,184 | 3.97× |
| South East | 2,115,850 | 0.99× |
| South West | 1,825,886 | 1.4× |
| North West | 1,824,583 | 1.07× |
| Greater London | 1,686,608 | 0.81× |
| East of England | 1,432,457 | 0.99× |
| East Midlands | 1,336,016 | 1.19× |
| Yorkshire and the Humber | 767,925 | 0.6× |
| West Midlands | 661,891 | 0.97× |
| North East | 598,181 | 0.97× |
| Scotland | 8,466 | 0.01× |
| Northern Ireland | 7,006 | 0.01× |
| Wales | 5,811 | 0.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halifax (United Kingdom bank) | 10.95× | Business & Career |
| Bank of Scotland | 9.42× | Business & Career |
| Santander Bank | 12.14× | Business & Career |
| TK Maxx | 4.29× | Shopping |
| Barclays | 4.8× | Business & Career |
| NatWest | 4.35× | Business & Career |
| HSBC | 4.98× | Business & Career |
| National Lottery | 3.36× | Games |
| Santander UK | 7.54× | Business & Career |
| Tesco Bank | 8.19× | Business & Career |
| IBPS BANK EXAM | 44.44× | Business & Career |
| MBNA | 9.82× | Business & Career |
| Staff Selection Commission | 44.32× | Politics & Society |
| Nationwide Building Society | 4.3× | Business & Career |
| British Gas | 2.09× | Home & Garden |
| National Lottery (United Kingdom) | 1.66× | Games |
| SSC Exam Guru | 26.71× | |
| Octopus Energy | 1.59× | Home & Garden |
| Paddy Power | 1.53× | Games |
| Gibraltar | 1.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
| Indulgence | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 87.0% |
| China | 2.3% |
| United States | 0.8% |
See Lloyds Bank audiences in other countries
More Bank audiences in United Kingdom
- Halifax (United Kingdom bank) (14,855,051)
- NatWest (9,628,372)
- Barclays (8,690,203)
- HSBC (7,125,716)
- Bank of Scotland (4,439,552)
Frequently asked questions
How many fans does Lloyds Bank have in United Kingdom?
Lloyds Bank has an estimated audience of 15,889,579 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Lloyds Bank fans?
53.2% of Lloyds Bank fans are female, 46.8% are male, with an average age of 48.7 years.
Which brands do Lloyds Bank fans like most?
Lloyds Bank fans show strongest brand affinity for Halifax (United Kingdom bank) (10.95×), Bank of Scotland (9.42×), and Santander Bank (12.14×) over the country average.
Where do Lloyds Bank fans live in United Kingdom?
Lloyds Bank fans in United Kingdom are most concentrated in England (reach 11,917,184), South East (reach 2,115,850), and South West (reach 1,825,886). These three regions account for the largest share of the active audience.
What other brands do Lloyds Bank fans also like?
Beyond Lloyds Bank itself, the audience over-indexes on Bank of Scotland (9.42×), Santander Bank (12.14×), TK Maxx (4.29×), and Barclays (4.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Lloyds Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.