A data profile of the people who buy, follow and care about Mr. & Mrs. Smith (2005 film) in United Kingdom — modelled from more than twelve digital signal sources. Mr. & Mrs. Smith (2005 film) has an estimated audience of 94,205 people in United Kingdom.
Mr. & Mrs. Smith (2005 film) has an estimated audience of 94,205 people in United Kingdom. 75.4% are female, 24.6% are male, average age 43.1. Top brand affinities: The Holiday, Do it yourself (DIY), Boutique hotel, Nicole Kidman, Matthew McConaughey.
Top brand affinities include The Holiday, Do it yourself (DIY), Boutique hotel, with strongest over-indexing on The Holiday (42.64× the country average).
Demographically, the Mr. & Mrs. Smith (2005 film) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Mr. & Mrs. Smith (2005 film) fan in United Kingdom is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for The Holiday.
The key figures that characterise the Mr. & Mrs. Smith (2005 film) profile in United Kingdom.
75.4% are female, 24.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 43.1 |
| Estimated audience size | 94,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Mr. & Mrs. Smith (2005 film) audience comes from United Kingdom.
| Country | Share |
|---|---|
| Turkey | 20.8% |
| United States | 15.8% |
| United Kingdom | 9.3% |
The strongest cross-interests of the Mr. & Mrs. Smith (2005 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Holiday | Movies & TV | 42.64× | ||
| 02 | The Man from U.N.C.L.E. | Movies & TV | 24.60× | ||
| 03 | Forgetting Sarah Marshall | Movies & TV | 20.51× | ||
| 04 | Colin Farrell | Movies & TV | 7.31× | ||
| 05 | Ethan Hawke | Movies & TV | 7.16× | ||
| 06 | Boutique hotel | Travel & Leisure | 6.95× | ||
| 07 | Matthew McConaughey | Movies & TV | 6.88× | ||
| 08 | Nicole Kidman | Movies & TV | 6.84× | ||
| 09 | Jim Carrey | Movies & TV | 5.91× | ||
| 10 | Wine tasting | Food & Beverages | 4.11× | ||
| 11 | True Detective | Movies & TV | 3.97× | ||
| 12 | Eurostar | Cars & Mobility | 3.76× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 3.46× | ||
| 14 | Luxury real estate | Business & Career | 3.31× | ||
| 15 | Ocado | Shopping | 3.13× | ||
| 16 | Local food | Food & Beverages | 2.36× | ||
| 17 | Airbnb | Travel & Leisure | 2.27× | ||
| 18 | Zoopla | Business & Career | 1.98× | ||
| 19 | IKEA | Home & Garden | 1.80× | ||
| 20 | Restaurants | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.26× | |
| DIY Mentality | THRILL | 2.02× | |
| Indulgence | JOY | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Spirituality | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mr. & Mrs. Smith (2005 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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