A data profile of the people who buy, follow and care about Popstars in United Kingdom — modelled from more than twelve digital signal sources. Popstars has an estimated audience of 18,969 people in United Kingdom.
Popstars has an estimated audience of 18,969 people in United Kingdom. 77.5% are female, 22.5% are male, average age 43.8. Top brand affinities: Urban Dictionary, Britney Spears, Adele, Superman, Madonna.
Top brand affinities include Urban Dictionary, Britney Spears, Adele, with strongest over-indexing on Urban Dictionary (65.01× the country average).
Demographically, the Popstars audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
The typical Popstars fan in United Kingdom is more female, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Urban Dictionary.
The key figures that characterise the Popstars profile in United Kingdom.
77.5% are female, 22.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 43.8 |
| Estimated audience size | 18,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Popstars audience comes from United Kingdom.
| Country | Share |
|---|---|
| Argentina | 14.6% |
| United States | 13.2% |
| Germany | 6.7% |
The strongest cross-interests of the Popstars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban Dictionary | Internet & Social Media | 65.01× | ||
| 02 | Adele | Music & Radio | 17.94× | ||
| 03 | Avril Lavigne | Music & Radio | 12.73× | ||
| 04 | Britney Spears | Music & Radio | 12.64× | ||
| 05 | TMZ | Internet & Social Media | 11.43× | ||
| 06 | Justin Timberlake | Music & Radio | 11.25× | ||
| 07 | Backstreet Boys | Music & Radio | 11.21× | ||
| 08 | Bruno Mars | Music & Radio | 10.83× | ||
| 09 | Christina Aguilera | Music & Radio | 10.24× | ||
| 10 | Madonna | Music & Radio | 8.80× | ||
| 11 | Lady Gaga | Music & Radio | 7.58× | ||
| 12 | Cannes Film Festival | Movies & TV | 5.79× | ||
| 13 | David Bowie | Music & Radio | 5.56× | ||
| 14 | Bollywood movies | Movies & TV | 5.38× | ||
| 15 | Superman | Movies & TV | 4.18× | ||
| 16 | Internet & Social Media | 3.66× | |||
| 17 | Batman | Movies & TV | 3.21× | ||
| 18 | Snapchat | Internet & Social Media | 2.89× | ||
| 19 | Drama movies | Movies & TV | 2.21× | ||
| 20 | YouTube | Movies & TV | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.08× | |
| Social Media Usage | JOY | 1.83× | |
| Design Affinity | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.30× | |
| Price Sensitivity | PREMIUM | 0.32× | |
| Spirituality | BALANCE | 0.33× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Popstars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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