A data profile of the people who buy, follow and care about South West England in United Kingdom — modelled from more than twelve digital signal sources. South West England has an estimated audience of 3,406,182 people in United Kingdom.
The average South West England fan in United Kingdom is 42.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South West, South East.
Top brand affinities include Rail transport, Garden centre, Zoo, with strongest over-indexing on Rail transport (1.69× the country average).
Demographically, the South West England audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical South West England fan in United Kingdom is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Rail transport.
The key figures that characterise the South West England profile in United Kingdom.
63.6% are female, 36.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 42.2 |
| Estimated audience size | 3,406,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide South West England audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.3% |
| United States | 4.9% |
| Poland | 1.1% |
Where the South West England audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 2.64× | |
| 02 | England | ~2.5M | 1.79× | |
| 03 | South East | ~600K | 1.25× | |
| 04 | Wales | ~200K | 1.20× | |
| 05 | West Midlands | ~100K | 1.02× | |
| 06 | East of England | ~300K | 0.93× | |
| 07 | Yorkshire and the Humber | ~200K | 0.80× | |
| 08 | Northern Ireland | ~80K | 0.74× | |
| 09 | North East | ~90K | 0.71× | |
| 10 | East Midlands | ~200K | 0.67× | |
| 11 | Scotland | ~200K | 0.60× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the South West England audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wellington boot | Fashion & Accessoires | 2.17× | ||
| 02 | Boat show | Travel & Leisure | 2.11× | ||
| 03 | Standup paddleboarding | Sports | 2.08× | ||
| 04 | Public security | Politics & Society | 2.05× | ||
| 05 | SailGP | Sports | 2.02× | ||
| 06 | Jet ski | Sports | 1.97× | ||
| 07 | Cleveland Browns | Sports | 1.96× | ||
| 08 | Best Western | Travel & Leisure | 1.93× | ||
| 09 | Employment agency | Business & Career | 1.85× | ||
| 10 | Pollen | Health | 1.73× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 12 | Rail transport | Travel & Leisure | 1.69× | ||
| 13 | Sandra Bullock | Movies & TV | 1.67× | ||
| 14 | Garden centre | Home & Garden | 1.65× | ||
| 15 | Frozen food | Food & Beverages | 1.59× | ||
| 16 | Phil Collins | Music & Radio | 1.55× | ||
| 17 | Slow cooker | Food & Beverages | 1.53× | ||
| 18 | Zoo | Kids & Family | 1.52× | ||
| 19 | Tom Hardy | Movies & TV | 1.52× | ||
| 20 | Ryan Gosling | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Indulgence | JOY | 0.74× | |
| Quality Awareness | PREMIUM | 0.81× |
South West England has an estimated audience of 3,406,182 people in United Kingdom, concentrated in England and South West.
63.6% of South West England fans are female, 36.4% are male, with an average age of 42.2 years.
South West England fans show strongest brand affinity for Rail transport (1.69×), Garden centre (1.65×), and Zoo (1.52×) over the country average.
South West England fans in United Kingdom are most concentrated in England (reach ~2.5M), South West (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond South West England itself, the audience over-indexes on Garden centre (1.65×), Zoo (1.52×), Employment agency (1.85×), and Non-alcoholic beverage (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for South West England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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