A data profile of the people who buy, follow and care about West Yorkshire in United Kingdom — modelled from more than twelve digital signal sources. West Yorkshire has an estimated audience of 4,452,836 people in United Kingdom.
The average West Yorkshire fan in United Kingdom is 40.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Supermarket, Garden centre, Pharmacy, with strongest over-indexing on Supermarket (1.62× the country average).
Demographically, the West Yorkshire audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical West Yorkshire fan in United Kingdom is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Supermarket.
The key figures that characterise the West Yorkshire profile in United Kingdom.
63.6% are female, 36.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.2 |
| Estimated audience size | 4,452,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide West Yorkshire audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 78.0% |
| United States | 7.7% |
| Germany | 2.8% |
Where the West Yorkshire audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 5.03× | |
| 02 | England | ~3.5M | 1.77× | |
| 03 | Wales | ~200K | 0.90× | |
| 04 | Scotland | ~300K | 0.81× | |
| 05 | Northern Ireland | ~100K | 0.73× | |
| 06 | North East | ~100K | 0.71× | |
| 07 | West Midlands | ~100K | 0.61× | |
| 08 | East Midlands | ~200K | 0.54× | |
| 09 | East of England | ~200K | 0.50× | |
| 10 | South West | ~200K | 0.43× | |
| 11 | South East | ~200K | 0.42× | |
| 12 | North West | ~200K | 0.38× |
The strongest cross-interests of the West Yorkshire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luc Besson | Movies & TV | 2.05× | ||
| 02 | Tanning lamp | Beauty & Wellness | 1.74× | ||
| 03 | Best Western | Travel & Leisure | 1.67× | ||
| 04 | Frozen food | Food & Beverages | 1.63× | ||
| 05 | Disney on Ice | Travel & Leisure | 1.63× | ||
| 06 | Supermarket | Shopping | 1.62× | ||
| 07 | Chewing gum | Food & Beverages | 1.61× | ||
| 08 | Sandra Bullock | Movies & TV | 1.59× | ||
| 09 | Garden centre | Home & Garden | 1.58× | ||
| 10 | Magnum (ice cream) | Food & Beverages | 1.58× | ||
| 11 | Hisense | Technology & Electronics | 1.58× | ||
| 12 | Slow cooker | Food & Beverages | 1.56× | ||
| 13 | Dashcam | Cars & Mobility | 1.54× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 15 | Pharmacy | Business & Career | 1.52× | ||
| 16 | Employment agency | Business & Career | 1.52× | ||
| 17 | Monopoly (game) | Games | 1.52× | ||
| 18 | Cleveland Browns | Sports | 1.52× | ||
| 19 | Insect repellent | Health | 1.51× | ||
| 20 | Automobile repair shop | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.76× |
West Yorkshire has an estimated audience of 4,452,836 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
63.6% of West Yorkshire fans are female, 36.4% are male, with an average age of 40.2 years.
West Yorkshire fans show strongest brand affinity for Supermarket (1.62×), Garden centre (1.58×), and Pharmacy (1.52×) over the country average.
West Yorkshire fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~2M), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond West Yorkshire itself, the audience over-indexes on Garden centre (1.58×), Pharmacy (1.52×), Non-alcoholic beverage (1.53×), and Employment agency (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for West Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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