A data profile of the people who buy, follow and care about West Yorkshire in United States — modelled from more than twelve digital signal sources. West Yorkshire has an estimated audience of 439,230 people in United States.
The average West Yorkshire fan in United States is 40.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Nonprofit organization, Hardware store, Non-alcoholic beverage, with strongest over-indexing on Nonprofit organization (1.66× the country average).
Demographically, the West Yorkshire audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical West Yorkshire fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the West Yorkshire profile in United States.
63.3% are female, 36.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.0 |
| Estimated audience size | 439,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide West Yorkshire audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 78.0% |
| United States | 7.7% |
| Germany | 2.8% |
Where the West Yorkshire audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~10K | 1.29× | |
| 02 | Washington, District of Columbia | ~2K | 1.22× | |
| 03 | Maine | ~2K | 1.19× | |
| 04 | Washington | ~10K | 1.17× | |
| 05 | Vermont | <1K | 1.17× | |
| 06 | New York | ~30K | 1.16× | |
| 07 | Connecticut | ~5K | 1.16× | |
| 08 | New Hampshire | ~2K | 1.13× | |
| 09 | Virginia | ~10K | 1.12× | |
| 10 | Oregon | ~6K | 1.12× | |
| 11 | Rhode Island | ~2K | 1.09× | |
| 12 | Colorado | ~7K | 1.05× | |
| 13 | New Jersey | ~10K | 1.04× | |
| 14 | Alaska | <1K | 1.04× | |
| 15 | Montana | ~1K | 1.03× | |
| 16 | Maryland | ~8K | 1.02× | |
| 17 | North Dakota | <1K | 1.02× | |
| 18 | Pennsylvania | ~20K | 1.01× | |
| 19 | Utah | ~4K | 1.01× | |
| 20 | Kansas | ~3K | 1.01× | |
| 21 | Iowa | ~4K | 1.00× | |
| 22 | Idaho | ~2K | 1.00× | |
| 23 | South Dakota | ~1K | 1.00× | |
| 24 | Illinois | ~10K | 0.99× | |
| 25 | Wisconsin | ~7K | 0.99× | |
| 26 | Minnesota | ~6K | 0.99× | |
| 27 | West Virginia | ~2K | 0.99× | |
| 28 | California | ~50K | 0.97× | |
| 29 | Delaware | ~1K | 0.97× | |
| 30 | Tennessee | ~8K | 0.95× | |
| 31 | Kentucky | ~5K | 0.95× | |
| 32 | Nebraska | ~2K | 0.95× | |
| 33 | Indiana | ~8K | 0.94× | |
| 34 | Missouri | ~7K | 0.94× | |
| 35 | North Carolina | ~10K | 0.93× | |
| 36 | Oklahoma | ~5K | 0.93× | |
| 37 | Hawaii | ~2K | 0.92× | |
| 38 | Ohio | ~10K | 0.91× | |
| 39 | Georgia | ~10K | 0.91× | |
| 40 | South Carolina | ~6K | 0.91× | |
| 41 | Arkansas | ~3K | 0.91× | |
| 42 | New Mexico | ~2K | 0.91× | |
| 43 | Louisiana | ~5K | 0.89× | |
| 44 | Michigan | ~10K | 0.88× | |
| 45 | Mississippi | ~3K | 0.87× | |
| 46 | Nevada | ~4K | 0.86× | |
| 47 | Florida | ~30K | 0.85× | |
| 48 | Alabama | ~5K | 0.85× | |
| 49 | Arizona | ~8K | 0.84× | |
| 50 | Texas | ~30K | 0.80× |
The strongest cross-interests of the West Yorkshire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Hardy | Movies & TV | 2.88× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.65× | ||
| 03 | Garden centre | Home & Garden | 2.29× | ||
| 04 | Rail transport | Travel & Leisure | 2.16× | ||
| 05 | Ryan Gosling | Movies & TV | 2.15× | ||
| 06 | Hardware store | Home & Garden | 2.06× | ||
| 07 | Britney Spears | Music & Radio | 1.89× | ||
| 08 | Fanatics | Fashion & Accessoires | 1.87× | ||
| 09 | Charitable organization | Politics & Society | 1.84× | ||
| 10 | Veterinary medicine | Business & Career | 1.79× | ||
| 11 | Nonprofit organization | Politics & Society | 1.66× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.65× | ||
| 13 | Tradition | Politics & Society | 1.61× | ||
| 14 | Pharmacy | Business & Career | 1.61× | ||
| 15 | Personalisation | Home & Garden | 1.61× | ||
| 16 | Slow cooker | Food & Beverages | 1.61× | ||
| 17 | Public transport | Cars & Mobility | 1.59× | ||
| 18 | Online newspaper | News | 1.56× | ||
| 19 | Zoo | Kids & Family | 1.52× | ||
| 20 | Pub | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.84× | |
| Career Orientation | POWER | 1.73× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.40× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.81× |
West Yorkshire has an estimated audience of 439,230 people in United States, concentrated in California and Texas.
63.3% of West Yorkshire fans are female, 36.7% are male, with an average age of 40.0 years.
West Yorkshire fans show strongest brand affinity for Nonprofit organization (1.66×), Hardware store (2.06×), and Non-alcoholic beverage (2.65×) over the country average.
West Yorkshire fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond West Yorkshire itself, the audience over-indexes on Hardware store (2.06×), Non-alcoholic beverage (2.65×), Tradition (1.61×), and Britney Spears (1.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for West Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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