A data profile of the people who buy, follow and care about Wilderness Festival in United Kingdom — modelled from more than twelve digital signal sources. Wilderness Festival has an estimated audience of 63,853 people in United Kingdom.
The average Wilderness Festival fan in United Kingdom is 34.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Wales, Scotland.
Top brand affinities include Scotch and Soda (clothing), Nudie Jeans, Do it yourself (DIY), with strongest over-indexing on Scotch and Soda (clothing) (81.48× the country average).
Demographically, the Wilderness Festival audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Wilderness Festival fan in United Kingdom is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Scotch and Soda (clothing).
The key figures that characterise the Wilderness Festival profile in United Kingdom.
52.0% are female, 48.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.1 |
| Estimated audience size | 63,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 8% |
Where the Wilderness Festival audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~50K | 2.04× | |
| 02 | Wales | ~4K | 1.09× | |
| 03 | Northern Ireland | ~1K | 0.69× | |
| 04 | Scotland | ~4K | 0.64× |
The strongest cross-interests of the Wilderness Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scotch and Soda (clothing) | Fashion & Accessoires | 81.48× | ||
| 02 | Nudie Jeans | Fashion & Accessoires | 74.02× | ||
| 03 | American Ninja Warrior | Movies & TV | 33.75× | ||
| 04 | Ninja Warrior | Sports | 20.00× | ||
| 05 | Frédérique Constant | Fashion & Accessoires | 20.00× | ||
| 06 | Alessi (Italian company) | Home & Garden | 20.00× | ||
| 07 | Pitchfork | Music & Radio | 13.41× | ||
| 08 | Burning Man | Music & Radio | 11.88× | ||
| 09 | Cruiser (motorcycle) | Cars & Mobility | 8.96× | ||
| 10 | Resident Advisor | Music & Radio | 7.36× | ||
| 11 | Wealth management | Business & Career | 5.98× | ||
| 12 | Livemusic | Music & Radio | 5.66× | ||
| 13 | Art jewelry | Fashion & Accessoires | 5.60× | ||
| 14 | White wine | Food & Beverages | 5.30× | ||
| 15 | Pandora | Fashion & Accessoires | 4.50× | ||
| 16 | Glastonbury Festival | Music & Radio | 4.49× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 3.97× | ||
| 18 | Eurostar | Cars & Mobility | 3.43× | ||
| 19 | Ocado | Shopping | 2.53× | ||
| 20 | Restaurants | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.06× | |
| DIY Mentality | THRILL | 2.72× | |
| Sustainability | BALANCE | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.95× |
Wilderness Festival has an estimated audience of 63,853 people in United Kingdom, concentrated in England and Wales.
52.0% of Wilderness Festival fans are female, 48.0% are male, with an average age of 34.1 years.
Wilderness Festival fans show strongest brand affinity for Scotch and Soda (clothing) (81.48×), Nudie Jeans (74.02×), and Do it yourself (DIY) (3.97×) over the country average.
Wilderness Festival fans in United Kingdom are most concentrated in England (reach ~50K), Wales (reach ~4K), and Scotland (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Wilderness Festival itself, the audience over-indexes on Nudie Jeans (74.02×), Do it yourself (DIY) (3.97×), Livemusic (5.66×), and Ninja Warrior (20×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wilderness Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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