A data profile of the people who buy, follow and care about A.R. Rahman in Indonesia — modelled from more than twelve digital signal sources. A.R. Rahman has an estimated audience of 3,248,032 people in Indonesia.
A.R. Rahman has an estimated audience of 3,248,032 people in Indonesia. 43.9% are female, 56.1% are male, average age 32.7. Top brand affinities: Telegram, Online poker, Slot machine, Massively multiplayer online games, Bars.
Top brand affinities include Telegram, Online poker, Slot machine, with strongest over-indexing on Telegram (1.84× the country average).
Demographically, the A.R. Rahman audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical A.R. Rahman fan in Indonesia is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the A.R. Rahman profile in Indonesia.
43.9% are female, 56.1% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 32.7 |
| Estimated audience size | 3,248,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide A.R. Rahman audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 65.4% |
| India | 20.1% |
| United States | 4.0% |
The strongest cross-interests of the A.R. Rahman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 1.90× | ||
| 02 | Linux | Technology & Electronics | 1.90× | ||
| 03 | Mortgage calculator | Home & Garden | 1.88× | ||
| 04 | Borussia Mönchengladbach | Sports | 1.86× | ||
| 05 | Telegram | Internet & Social Media | 1.84× | ||
| 06 | Slot machine | Games | 1.82× | ||
| 07 | Massively multiplayer online games | Games | 1.77× | ||
| 08 | Coffee roasting | Food & Beverages | 1.74× | ||
| 09 | Bars | Travel & Leisure | 1.70× | ||
| 10 | FC Bayern Munich | Sports | 1.65× | ||
| 11 | Digital camera | Technology & Electronics | 1.65× | ||
| 12 | Flower bouquet | Home & Garden | 1.60× | ||
| 13 | Sneaker collecting | Fashion & Accessoires | 1.58× | ||
| 14 | AFC Ajax | Sports | 1.58× | ||
| 15 | Investment management | Business & Career | 1.58× | ||
| 16 | Non-fiction books | Literature | 1.57× | ||
| 17 | Fashion show | Fashion & Accessoires | 1.56× | ||
| 18 | Charity and causes | Business & Career | 1.53× | ||
| 19 | Borussia Dortmund | Sports | 1.51× | ||
| 20 | Taylor Swift | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Pet Ownership | JOY | 1.23× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.63× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for A.R. Rahman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.