A data profile of the people who buy, follow and care about Consumer in Indonesia — modelled from more than twelve digital signal sources. Consumer has an estimated audience of 3,593,090 people in Indonesia.
Consumer has an estimated audience of 3,593,090 people in Indonesia. 36.1% are female, 63.9% are male, average age 36.8. Top brand affinities: Business class, Innovation, Lottery, Subway, Retail banking.
Top brand affinities include Business class, Innovation, Lottery, with strongest over-indexing on Business class (1.79× the country average).
Demographically, the Consumer audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Consumer fan in Indonesia is more male, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Consumer profile in Indonesia.
36.1% are female, 63.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 36.8 |
| Estimated audience size | 3,593,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Consumer audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Brazil | 5.4% |
The strongest cross-interests of the Consumer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle leasing | Cars & Mobility | 3.71× | ||
| 02 | Subway | Food & Beverages | 3.53× | ||
| 03 | Sustainable energy | Home & Garden | 2.39× | ||
| 04 | Home insurance | Business & Career | 2.38× | ||
| 05 | Anti-lock braking system | Cars & Mobility | 2.22× | ||
| 06 | Single-family detached home | Home & Garden | 2.22× | ||
| 07 | Dunkin' Donuts | Food & Beverages | 2.00× | ||
| 08 | Innovation | Business & Career | 1.95× | ||
| 09 | Business school | Business & Career | 1.86× | ||
| 10 | Manual transmission | Cars & Mobility | 1.82× | ||
| 11 | Business class | Travel & Leisure | 1.79× | ||
| 12 | Health insurance | Business & Career | 1.71× | ||
| 13 | Lottery | Games | 1.69× | ||
| 14 | Mobile payment | Business & Career | 1.67× | ||
| 15 | Passive income | Business & Career | 1.67× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.59× | ||
| 17 | Retail banking | Business & Career | 1.57× | ||
| 18 | Bubble tea | Food & Beverages | 1.57× | ||
| 19 | Baccarat | Games | 1.54× | ||
| 20 | Life insurance | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.55× | |
| Sustainability | BALANCE | 1.41× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Consumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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