A data profile of the people who buy, follow and care about Conversation in Indonesia — modelled from more than twelve digital signal sources. Conversation has an estimated audience of 3,227,164 people in Indonesia.
Conversation has an estimated audience of 3,227,164 people in Indonesia. 45.4% are female, 54.6% are male, average age 31.5. Top brand affinities: Lottery, Baccarat, Innovation, Eye shadow, NASDAQ.
Top brand affinities include Lottery, Baccarat, Innovation, with strongest over-indexing on Lottery (1.9× the country average).
Demographically, the Conversation audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Conversation fan in Indonesia is balanced, around 31.5 years old, with strong Tradition tendencies and a notable affinity for Lottery.
The key figures that characterise the Conversation profile in Indonesia.
45.4% are female, 54.6% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 31.5 |
| Estimated audience size | 3,227,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Conversation audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Thailand | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Conversation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 2.12× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 1.93× | ||
| 03 | Dishwasher | Home & Garden | 1.91× | ||
| 04 | Lottery | Games | 1.90× | ||
| 05 | Tinder | Internet & Social Media | 1.83× | ||
| 06 | Internet & Social Media | 1.81× | |||
| 07 | Baccarat | Games | 1.80× | ||
| 08 | Open-source software | Technology & Electronics | 1.68× | ||
| 09 | Manual transmission | Cars & Mobility | 1.68× | ||
| 10 | 3D printing | Technology & Electronics | 1.68× | ||
| 11 | Zoo | Kids & Family | 1.65× | ||
| 12 | NASDAQ | Business & Career | 1.59× | ||
| 13 | Innovation | Business & Career | 1.58× | ||
| 14 | Eye shadow | Beauty & Wellness | 1.58× | ||
| 15 | Ryan Gosling | Movies & TV | 1.58× | ||
| 16 | Pharmacy | Business & Career | 1.56× | ||
| 17 | Microwave oven | Home & Garden | 1.56× | ||
| 18 | Toothbrush | Beauty & Wellness | 1.54× | ||
| 19 | Vehicle insurance | Cars & Mobility | 1.52× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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