A data profile of the people who buy, follow and care about Conversation in Australia — modelled from more than twelve digital signal sources. Conversation has an estimated audience of 2,387,348 people in Australia.
Conversation has an estimated audience of 2,387,348 people in Australia. 57.5% are female, 42.5% are male, average age 41.3. Top brand affinities: Real property, Instant messaging, Wikipedia, Pizza, WhatsApp.
Top brand affinities include Real property, Instant messaging, Wikipedia, with strongest over-indexing on Real property (1.65× the country average).
Demographically, the Conversation audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Conversation fan in Australia is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Conversation profile in Australia.
57.5% are female, 42.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.3 |
| Estimated audience size | 2,387,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Conversation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Thailand | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Conversation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savers | Shopping | 2.06× | ||
| 02 | Individualism | Politics & Society | 1.94× | ||
| 03 | Tom Welling | Movies & TV | 1.84× | ||
| 04 | Wikipedia | Internet & Social Media | 1.77× | ||
| 05 | Pizza | Food & Beverages | 1.71× | ||
| 06 | Real property | Home & Garden | 1.65× | ||
| 07 | United Nations | Politics & Society | 1.65× | ||
| 08 | Rosamund Pike | Movies & TV | 1.65× | ||
| 09 | Innovation | Business & Career | 1.63× | ||
| 10 | Macau | Travel & Leisure | 1.62× | ||
| 11 | Internet & Social Media | 1.60× | |||
| 12 | Jason Bateman | Movies & TV | 1.59× | ||
| 13 | Bed sheet | Home & Garden | 1.58× | ||
| 14 | Elizabeth Taylor | Movies & TV | 1.58× | ||
| 15 | Instant messaging | Internet & Social Media | 1.56× | ||
| 16 | Ryan Gosling | Movies & TV | 1.55× | ||
| 17 | Sicily | Travel & Leisure | 1.54× | ||
| 18 | Quilt | Home & Garden | 1.52× | ||
| 19 | Masonry | Home & Garden | 1.52× | ||
| 20 | North Korea | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.78× | |
| Travelling | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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