Rascasse Audience Intelligence

Dairy product Audience in Indonesia

A data profile of the people who buy, follow and care about Dairy product in Indonesia — modelled from more than twelve digital signal sources. Dairy product has an estimated audience of 3,564,931 people in Indonesia.

#399among Topic in Indonesia
#56in Food & Beverages

The average Dairy product fan in Indonesia is 33.6 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Dairy product profile in Indonesia.

Audience size
3.6M
in Indonesia
Gender
59.5%♀
40.5% male
Age
33.6
average years
Country rank
#537
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy product fans

59.5% are female, 40.5% are male, average age 33.6.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Dairy product audience in Indonesia
MetricValue
Female59.5%
Male40.5%
Average age33.6
Estimated audience size3,564,931
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Dairy product audience in Indonesia
Age bracketShare%
16-1923%
20-2936%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Dairy product audience comes from Indonesia.

Worldwide audience distribution share by country for Dairy product
CountryShare
United States19.7%
Italy5.3%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy product audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Dairy product fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~300K4.43×
02Jakarta~400K1.26×
03West Papua~10K1.16×
04Banten~200K1.09×
05North Kalimantan~10K1.08×
06Special Region of Yogyakarta~60K1.06×
07Bangka-Belitung Islands~20K1.03×
08North Maluku~10K1.03×
09Papua (province)~20K1.02×
10Gorontalo (disambiguation)(2)~20K1.02×
11West Sulawesi~20K1.01×
12Bengkulu~30K1.00×
13Maluku~20K1.00×
14North Sulawesi~40K0.99×
15Riau Islands~40K0.97×
16Central Sulawesi~30K0.96×
17Central Kalimantan~30K0.96×
18Southeast Sulawesi~30K0.96×
19Jambi~40K0.95×
20East Nusa Tenggara~40K0.95×
21West Nusa Tenggara~40K0.94×
22West Kalimantan~50K0.93×
23Aceh~40K0.93×
24South Kalimantan~40K0.92×
25West Sumatra~60K0.91×
26Lampung~70K0.90×
27South Sumatra~80K0.89×
28Riau~80K0.89×
29East Kalimantan~50K0.89×
30South Sulawesi~90K0.86×
31East Java~300K0.83×
32North Sumatra~100K0.83×
33Central Java~300K0.77×
34West Java~400K0.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Dairy product audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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