Rascasse Audience Intelligence

Mattress Audience in Indonesia

A data profile of the people who buy, follow and care about Mattress in Indonesia — modelled from more than twelve digital signal sources. Mattress has an estimated audience of 2,571,009 people in Indonesia.

#599among Topic in Indonesia
#40in Home & Garden

The average Mattress fan in Indonesia is 39.0 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Mattress profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
59.2%♀
40.8% male
Age
39.0
average years
Country rank
#808
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mattress fans

59.2% are female, 40.8% are male, average age 39.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Mattress audience in Indonesia
MetricValue
Female59.2%
Male40.8%
Average age39.0
Estimated audience size2,571,009
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Mattress audience in Indonesia
Age bracketShare%
16-1912%
20-2927%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Mattress audience comes from Indonesia.

Worldwide audience distribution share by country for Mattress
CountryShare
United States20.6%
Japan7.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Mattress fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K3.54×
02Riau Islands~50K1.84×
03Jakarta~400K1.69×
04Banten~100K1.32×
05West Papua~9K1.09×
06Special Region of Yogyakarta~50K1.07×
07West Nusa Tenggara~30K1.02×
08West Sulawesi~10K1.02×
09North Kalimantan~8K1.01×
10North Sulawesi~30K0.99×
11Bangka-Belitung Islands~10K0.99×
12Gorontalo (disambiguation)(2)~10K0.99×
13North Maluku~9K0.98×
14South Kalimantan~30K0.97×
15West Java~400K0.96×
16Central Kalimantan~20K0.96×
17Papua (province)~10K0.96×
18Maluku~10K0.96×
19East Kalimantan~40K0.95×
20Bengkulu~20K0.95×
21West Kalimantan~40K0.94×
22Jambi~30K0.93×
23Central Sulawesi~20K0.93×
24Southeast Sulawesi~20K0.93×
25East Java~300K0.92×
26Riau~60K0.91×
27East Nusa Tenggara~30K0.91×
28Aceh~30K0.88×
29South Sumatra~50K0.87×
30Lampung~50K0.87×
31West Sumatra~40K0.86×
32North Sumatra~100K0.85×
33South Sulawesi~70K0.85×
34Central Java~200K0.81×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Indonesia

See Mattress audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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