Rascasse Audience Intelligence

Netherlands Audience in Indonesia

A data profile of the people who buy, follow and care about Netherlands in Indonesia — modelled from more than twelve digital signal sources. Netherlands has an estimated audience of 3,085,081 people in Indonesia.

#14among Country in Indonesia
#40among POI in Indonesia
#57in Travel & Leisure

The average Netherlands fan in Indonesia is 32.6 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Netherlands profile in Indonesia.

Audience size
3.1M
in Indonesia
Gender
47.7%
52.3% male
Age
32.6
average years
Country rank
#659
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Netherlands fans

47.7% are female, 52.3% are male, average age 32.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Netherlands audience in Indonesia
MetricValue
Female47.7%
Male52.3%
Average age32.6
Estimated audience size3,085,081
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Netherlands audience in Indonesia
Age bracketShare%
16-1930%
20-2930%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Netherlands audience comes from Indonesia.

Worldwide audience distribution share by country for Netherlands
CountryShare
Netherlands13.1%
Germany8.4%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Netherlands audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Netherlands fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K1.94×
02Jakarta~500K1.83×
03Banten~200K1.48×
04Riau Islands~40K1.34×
05Special Region of Yogyakarta~70K1.31×
06Maluku~20K1.15×
07East Kalimantan~60K1.13×
08West Java~500K1.09×
09Bangka-Belitung Islands~20K1.05×
10North Sulawesi~30K1.04×
11West Kalimantan~50K1.03×
12West Nusa Tenggara~40K1.01×
13East Java~300K1.00×
14Papua (province)~20K1.00×
15West Papua~9K0.98×
16North Sumatra~100K0.97×
17North Maluku~10K0.97×
18South Sumatra~70K0.96×
19South Kalimantan~40K0.96×
20North Kalimantan~9K0.95×
21Central Kalimantan~20K0.92×
22Aceh~40K0.90×
23Bengkulu~20K0.90×
24West Sulawesi~10K0.90×
25Gorontalo (disambiguation)(2)~10K0.89×
26Central Java~300K0.88×
27Jambi~30K0.87×
28South Sulawesi~80K0.86×
29Riau~60K0.86×
30Central Sulawesi~20K0.86×
31Southeast Sulawesi~20K0.86×
32Lampung~50K0.84×
33West Sumatra~40K0.79×
34East Nusa Tenggara~30K0.77×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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