Rascasse Audience Intelligence

Thai cuisine Audience in Indonesia

A data profile of the people who buy, follow and care about Thai cuisine in Indonesia — modelled from more than twelve digital signal sources. Thai cuisine has an estimated audience of 2,405,336 people in Indonesia.

#7among Cuisine in Indonesia
#642among Topic in Indonesia
#90in Food & Beverages

The average Thai cuisine fan in Indonesia is 33.9 years old, more female, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Thai cuisine profile in Indonesia.

Audience size
2.4M
in Indonesia
Gender
56.9%♀
43.1% male
Age
33.9
average years
Country rank
#863
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai cuisine fans

56.9% are female, 43.1% are male, average age 33.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Thai cuisine audience in Indonesia
MetricValue
Female56.9%
Male43.1%
Average age33.9
Estimated audience size2,405,336
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Thai cuisine audience in Indonesia
Age bracketShare%
16-1924%
20-2935%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Thai cuisine audience comes from Indonesia.

Worldwide audience distribution share by country for Thai cuisine
CountryShare
Japan12.3%
China12.0%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai cuisine audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Thai cuisine fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K3.26×
02Jakarta~500K2.77×
03Banten~100K1.33×
04South Sumatra~60K1.05×
05West Nusa Tenggara~30K1.05×
06Central Kalimantan~20K1.05×
07Bangka-Belitung Islands~10K1.05×
08North Sulawesi~30K1.04×
09Riau Islands~30K1.03×
10Jambi~30K1.02×
11South Kalimantan~30K1.01×
12West Kalimantan~40K1.00×
13Central Sulawesi~20K1.00×
14Gorontalo (disambiguation)(2)~10K1.00×
15East Nusa Tenggara~30K0.99×
16Bengkulu~20K0.99×
17Southeast Sulawesi~20K0.99×
18Papua (province)~10K0.99×
19East Kalimantan~40K0.98×
20Aceh~30K0.98×
21North Sumatra~100K0.97×
22Riau~60K0.97×
23Lampung~50K0.97×
24West Sumatra~40K0.97×
25Special Region of Yogyakarta~40K0.97×
26South Sulawesi~70K0.95×
27West Java~400K0.94×
28Central Java~200K0.87×
29East Java~200K0.86×
30Maluku0.00×
31West Sulawesi0.00×
32North Maluku0.00×
33West Papua0.00×
34North Kalimantan0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Indonesia

See Thai cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Thai cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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