A data profile of the people who buy, follow and care about Beyoncé in Ireland — modelled from more than twelve digital signal sources. Beyoncé has an estimated audience of 40,386 people in Ireland.
Beyoncé has an estimated audience of 40,386 people in Ireland. 63.9% are female, 36.1% are male, average age 29.8. Top brand affinities: guardin, Very (online retailer), River Island, Taylor Swift, Sports equipment.
Top brand affinities include guardin, Very (online retailer), River Island, with strongest over-indexing on guardin (1.58× the country average).
Demographically, the Beyoncé audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Design Affinity, Extroversion.
The typical Beyoncé fan in Ireland is more female, around 29.8 years old, with strong Design Affinity tendencies and a notable affinity for guardin.
The key figures that characterise the Beyoncé profile in Ireland.
63.9% are female, 36.1% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 29.8 |
| Estimated audience size | 40,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Beyoncé audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 39.4% |
| Brazil | 5.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Beyoncé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Very (online retailer) | Website / Newspaper / Magazine | 2.41× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.36× | ||
| 03 | Taylor Swift | Music & Radio | 2.28× | ||
| 04 | Nail polish | Beauty & Wellness | 2.16× | ||
| 05 | Nail art | Beauty & Wellness | 2.10× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 1.98× | ||
| 07 | Self-awareness | Health | 1.96× | ||
| 08 | Eyelash | Beauty & Wellness | 1.92× | ||
| 09 | River Island | Fashion & Accessoires | 1.83× | ||
| 10 | Eyebrow | Beauty & Wellness | 1.76× | ||
| 11 | Self care | Health | 1.69× | ||
| 12 | Gift shop | Home & Garden | 1.67× | ||
| 13 | Gown | Fashion & Accessoires | 1.63× | ||
| 14 | Sports equipment | Sports | 1.62× | ||
| 15 | Hair care | Beauty & Wellness | 1.62× | ||
| 16 | Zara | Shopping | 1.61× | ||
| 17 | guardin | Music & Radio | 1.58× | ||
| 18 | Skin care | Beauty & Wellness | 1.57× | ||
| 19 | Primark | Shopping | 1.55× | ||
| 20 | B&Q | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Extroversion | THRILL | 1.20× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Beyoncé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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