A data profile of the people who buy, follow and care about Daily Mirror in Ireland — modelled from more than twelve digital signal sources. Daily Mirror has an estimated audience of 1,129,099 people in Ireland.
Daily Mirror has an estimated audience of 1,129,099 people in Ireland. 62.0% are female, 38.0% are male, average age 42.7.
Demographically, the Daily Mirror audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Tradition.
The key figures that characterise the Daily Mirror profile in Ireland.
62.0% are female, 38.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.7 |
| Estimated audience size | 1,129,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Daily Mirror audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 65.1% |
| United States | 11.0% |
| Italy | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.13× | |
| Tradition | CONSERVATISM | 1.11× | |
| Convenience Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Sustainability | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Daily Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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