A data profile of the people who buy, follow and care about Recycling in Ireland — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 684,154 people in Ireland.
Recycling has an estimated audience of 684,154 people in Ireland. 62.7% are female, 37.3% are male, average age 44.1. Top brand affinities: Efficient energy use, Innovation, Zero waste, Solar power, Fertilizer.
Top brand affinities include Efficient energy use, Innovation, Zero waste, with strongest over-indexing on Efficient energy use (1.6× the country average).
Demographically, the Recycling audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Recycling fan in Ireland is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Recycling profile in Ireland.
62.7% are female, 37.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.1 |
| Estimated audience size | 684,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Recycling audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 2.66× | ||
| 02 | Zero waste | Home & Garden | 2.42× | ||
| 03 | Flea market | Home & Garden | 2.42× | ||
| 04 | Fair trade | Business & Career | 2.41× | ||
| 05 | Reuse | Home & Garden | 2.37× | ||
| 06 | Plastic pollution | Politics & Society | 2.35× | ||
| 07 | Antique shop | Home & Garden | 2.01× | ||
| 08 | Urban agriculture | Business & Career | 1.92× | ||
| 09 | Energy conservation | Home & Garden | 1.71× | ||
| 10 | Organic cotton | Fashion & Accessoires | 1.69× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.60× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 13 | Bohemianism | Fashion & Accessoires | 1.58× | ||
| 14 | Aromatherapy | Home & Garden | 1.58× | ||
| 15 | Customer satisfaction | Business & Career | 1.58× | ||
| 16 | Fertilizer | Home & Garden | 1.57× | ||
| 17 | Innovation | Business & Career | 1.55× | ||
| 18 | Solar power | Home & Garden | 1.54× | ||
| 19 | Home automation | Technology & Electronics | 1.50× | ||
| 20 | Energy bar | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.50× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| DIY Mentality | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Extroversion | THRILL | 0.81× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.