A data profile of the people who buy, follow and care about Generation in India — modelled from more than twelve digital signal sources. Generation has an estimated audience of 5,496,597 people in India.
Generation has an estimated audience of 5,496,597 people in India. 34.9% are female, 65.1% are male, average age 34.3. Top brand affinities: Christopher Nolan, Megan Fox, Scarlett Johansson, Christian Bale, Pedro Pascal.
Top brand affinities include Christopher Nolan, Megan Fox, Scarlett Johansson, with strongest over-indexing on Christopher Nolan (9.54× the country average).
Demographically, the Generation audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Generation fan in India is more male, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Christopher Nolan.
The key figures that characterise the Generation profile in India.
34.9% are female, 65.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 34.3 |
| Estimated audience size | 5,496,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Generation audience comes from India.
| Country | Share |
|---|---|
| India | 24.3% |
| United States | 17.4% |
| Pakistan | 4.6% |
The strongest cross-interests of the Generation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Nolan | Movies & TV | 9.54× | ||
| 02 | Megan Fox | Movies & TV | 9.54× | ||
| 03 | Christian Bale | Movies & TV | 9.54× | ||
| 04 | Pedro Pascal | Movies & TV | 9.54× | ||
| 05 | Natalie Portman | Movies & TV | 9.54× | ||
| 06 | Nicole Kidman | Movies & TV | 9.54× | ||
| 07 | Matthew McConaughey | Movies & TV | 9.54× | ||
| 08 | Gal Gadot | Fashion & Accessoires | 9.54× | ||
| 09 | Jason Momoa | Movies & TV | 9.54× | ||
| 10 | Michael B. Jordan | Movies & TV | 9.54× | ||
| 11 | Robert De Niro | Movies & TV | 9.54× | ||
| 12 | Sylvester Stallone | Movies & TV | 9.54× | ||
| 13 | Daniel Craig | Movies & TV | 9.54× | ||
| 14 | Bruce Willis | Movies & TV | 9.54× | ||
| 15 | Jumanji | Movies & TV | 9.54× | ||
| 16 | Prison Break | Movies & TV | 8.78× | ||
| 17 | Robert Pattinson | Movies & TV | 7.40× | ||
| 18 | Scarlett Johansson | Movies & TV | 7.03× | ||
| 19 | Chris Evans (actor) | Movies & TV | 6.45× | ||
| 20 | Videography | Internet & Social Media | 3.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.28× | |
| Convenience Orientation | PREMIUM | 2.25× | |
| Spirituality | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Urban Lifestyle | OPEN | 0.74× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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