Generation Audience in United States

Generation logo

Generation has an estimated audience of 3,936,583 people in United States. 65.4% are female, 34.6% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Halsey, Oregon, Historic site, The Historian.

The average Generation fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Halsey, Oregon, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Generation audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Generation fans

Demographic split for Generation audience in United States
MetricValue
Female65.4%
Male34.6%
Average age41.1
Estimated audience size3,936,583

Audience persona

The typical Generation fan in United States is more female, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Generation in United States
RegionReachAffinity
California386,7790.89×
Texas364,2481.08×
Florida252,9090.95×
New York203,5360.93×
Illinois138,0661.05×
Ohio128,0511.06×
North Carolina127,0911.07×
Pennsylvania126,0530.95×
Georgia123,8571.02×
Michigan103,2421×
Virginia92,6650.97×
New Jersey85,5690.85×
Washington83,0981.05×
Tennessee82,0091.04×
Indiana77,4201.08×
Massachusetts77,1170.99×
Wisconsin76,2521.29×
Arizona73,4330.91×
Maryland65,9710.97×
Missouri65,2591.03×
Colorado63,1241.02×
Connecticut59,7281.51×
Minnesota56,2511×
South Carolina55,9160.94×
Alabama53,2400.97×
Louisiana50,6961×
Oklahoma49,5371.13×
Kentucky48,2160.98×
Oregon45,3481×
Arkansas34,5111.06×
Nevada33,2440.87×
Iowa32,8081.01×
Kansas31,3741.01×
Utah28,1560.8×
Mississippi27,9450.86×
West Virginia27,4151.5×
Nebraska21,5351.09×
Idaho17,8010.9×
New Hampshire15,9971.03×
New Mexico15,9700.81×
Hawaii15,8180.93×
Rhode Island15,3371.22×
Maine14,4911.03×
Montana10,2590.94×
Washington, District of Columbia9,9170.84×
Delaware8,6120.79×
South Dakota8,3500.92×
Alaska7,6220.91×
Vermont7,2461.05×
North Dakota7,0490.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Generation audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Halsey, Oregon12.59×Travel & Leisure
Historic site5.26×Arts & Culture
The Historian16.48×Literature
3D printing2.54×Technology & Electronics
Nationality2×Politics & Society
Lulu 黃路梓茵2.22×Movies & TV
Urban Outfitters1.51×Shopping
UK garage4.25×Music & Radio
Natural rubber1.6×Cars & Mobility
Jingoism1.66×Politics & Society
Eurail16.57×Cars & Mobility
Israel1.58×Travel & Leisure
Jesse Plemons2.18×Movies & TV
Kendra Scott1.85×Fashion & Accessoires
JDSU1.88×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
University at Albany, SUNY12.59×Business & Career
Girolando cattle13.5×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Generation audience
TraitClusterScore
Risk AppetiteTHRILL2.62
Quality AwarenessPREMIUM1.95
SustainabilityBALANCE1.7
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.65
IndividualismJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Generation
CountryShare
India24.3%
United States17.4%
Pakistan4.6%

See Generation audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Generation have in United States?

Generation has an estimated audience of 3,936,583 people in United States, concentrated in California and Texas.

What is the gender split and age of Generation fans?

65.4% of Generation fans are female, 34.6% are male, with an average age of 41.1 years.

Which brands do Generation fans like most?

Generation fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Halsey, Oregon (12.59×) over the country average.

Where do Generation fans live in United States?

Generation fans in United States are most concentrated in California (reach 386,779), Texas (reach 364,248), and Florida (reach 252,909). These three regions account for the largest share of the active audience.

What other brands do Generation fans also like?

Beyond Generation itself, the audience over-indexes on Google Home (11.64×), Halsey, Oregon (12.59×), Historic site (5.26×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.