A data profile of the people who buy, follow and care about IDBI Bank in India — modelled from more than twelve digital signal sources. IDBI Bank has an estimated audience of 3,103,047 people in India.
IDBI Bank has an estimated audience of 3,103,047 people in India. 20.8% are female, 79.2% are male, average age 32.9. Top brand affinities: Xerox, EdX, Vistara, Logging, Adobe.
Top brand affinities include Xerox, EdX, Vistara, with strongest over-indexing on Xerox (23.61× the country average).
Demographically, the IDBI Bank audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical IDBI Bank fan in India is more male, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Xerox.
The key figures that characterise the IDBI Bank profile in India.
20.8% are female, 79.2% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 32.9 |
| Estimated audience size | 3,103,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide IDBI Bank audience comes from India.
| Country | Share |
|---|---|
| India | 93.7% |
| United States | 2.3% |
| Canada | 0.7% |
The strongest cross-interests of the IDBI Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xerox | Technology & Electronics | 23.61× | ||
| 02 | EdX | Kids & Family | 17.85× | ||
| 03 | Vistara | Travel & Leisure | 12.26× | ||
| 04 | Courtyard by Marriott | Travel & Leisure | 11.82× | ||
| 05 | Motorboat | Cars & Mobility | 9.16× | ||
| 06 | Logging | Technology & Electronics | 7.65× | ||
| 07 | Adobe | Technology & Electronics | 6.36× | ||
| 08 | Cillian Murphy | Movies & TV | 6.36× | ||
| 09 | Citibank | Business & Career | 5.77× | ||
| 10 | Ryan Gosling | Movies & TV | 5.60× | ||
| 11 | Capgemini | Business & Career | 5.50× | ||
| 12 | Mauritius | Travel & Leisure | 4.72× | ||
| 13 | Kawasaki | Cars & Mobility | 4.24× | ||
| 14 | Asset management | Business & Career | 3.47× | ||
| 15 | Private equity | Business & Career | 3.39× | ||
| 16 | HDFC Bank | Business & Career | 2.83× | ||
| 17 | Passive income | Business & Career | 2.66× | ||
| 18 | Retail banking | Business & Career | 2.47× | ||
| 19 | Young's | Food & Beverages | 2.41× | ||
| 20 | Local news | News | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.07× | |
| Career Orientation | POWER | 2.53× | |
| Convenience Orientation | PREMIUM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.60× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for IDBI Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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