A data profile of the people who buy, follow and care about The Indian Express in India — modelled from more than twelve digital signal sources. The Indian Express has an estimated audience of 4,746,153 people in India.
The Indian Express has an estimated audience of 4,746,153 people in India. 23.0% are female, 77.0% are male, average age 32.2. Top brand affinities: Young's, Real property, Roman Reigns, Anthropology, Jim Carrey.
Top brand affinities include Young's, Real property, Roman Reigns, with strongest over-indexing on Young's (3.87× the country average).
Demographically, the The Indian Express audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical The Indian Express fan in India is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Young's.
The key figures that characterise the The Indian Express profile in India.
23.0% are female, 77.0% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 32.2 |
| Estimated audience size | 4,746,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide The Indian Express audience comes from India.
| Country | Share |
|---|---|
| India | 61.8% |
| United States | 10.7% |
| United Kingdom | 3.4% |
The strongest cross-interests of the The Indian Express audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 3.87× | ||
| 02 | Jim Carrey | Movies & TV | 3.87× | ||
| 03 | Queen (band) | Music & Radio | 3.87× | ||
| 04 | Alibaba.com | Shopping | 3.87× | ||
| 05 | Edward Norton | Movies & TV | 3.87× | ||
| 06 | Zootopia | Movies & TV | 3.83× | ||
| 07 | Brock Lesnar | Sports | 3.15× | ||
| 08 | Roman Reigns | Sports | 3.02× | ||
| 09 | Aerobics | Sports | 2.91× | ||
| 10 | Bruce Lee | Movies & TV | 2.70× | ||
| 11 | Boxing | Sports | 2.55× | ||
| 12 | Bed sheet | Home & Garden | 2.41× | ||
| 13 | Casio | Fashion & Accessoires | 2.28× | ||
| 14 | United Nations | Politics & Society | 2.20× | ||
| 15 | Real property | Home & Garden | 2.06× | ||
| 16 | Apple Watch | Technology & Electronics | 1.89× | ||
| 17 | Anthropology | Business & Career | 1.80× | ||
| 18 | Internet & Social Media | 1.73× | |||
| 19 | Tom Cruise | Movies & TV | 1.72× | ||
| 20 | Self-love | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Tradition | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Indian Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.