The Indian Express Audience in United States

The Indian Express logo

The Indian Express has an estimated audience of 841,645 people in United States. 43.9% are female, 56.1% are male, average age 37.4. Top regions: California, Texas, New Jersey. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average The Indian Express fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Indian Express audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Indian Express fans

Demographic split for The Indian Express audience in United States
MetricValue
Female43.9%
Male56.1%
Average age37.4
Estimated audience size841,645

Audience persona

The typical The Indian Express fan in United States is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Indian Express in United States
RegionReachAffinity
California198,5652.15×
Texas168,2652.33×
New Jersey92,9144.34×
New York91,6911.95×
Pennsylvania44,2371.56×
Illinois43,4891.55×
Florida42,4430.74×
Virginia40,7481.99×
Georgia36,0931.39×
Michigan33,6721.53×
Massachusetts32,3371.95×
North Carolina31,5361.25×
Maryland30,3682.1×
Washington28,1741.67×
Ohio18,7070.72×
Arizona16,2750.95×
Connecticut15,5501.84×
Missouri13,3730.99×
Colorado12,1650.92×
Minnesota11,1910.93×
Indiana10,5470.69×
Tennessee9,0540.54×
Kentucky8,7530.83×
Oregon8,7300.9×
Kansas6,6691.01×
Iowa6,3490.92×
Wisconsin6,2370.49×
Nevada6,0830.75×
Louisiana5,7130.53×
South Carolina5,2210.41×
Oklahoma4,7120.5×
Nebraska4,5571.08×
Washington, District of Columbia4,3371.71×
Delaware3,9951.72×
Alabama3,6800.31×
New Mexico2,9140.69×
Arkansas2,8000.4×
West Virginia2,2390.57×
Utah2,2330.3×
Rhode Island1,8620.69×
Mississippi1,8080.26×
Hawaii1,6720.46×
Idaho1,2290.29×
South Dakota1,1780.61×
New Hampshire1,1130.34×
Alaska5230.29×
Wyoming3430.27×
Maine3210.11×
Vermont3000.2×
Montana2980.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Indian Express audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Indeed.com4.69×Business & Career
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Indian Express audience
TraitClusterScore
Early Adopter MentalityPOWER2.72
Quality AwarenessPREMIUM1.61
TravellingTHRILL1.51
Luxury OrientationPREMIUM1.43
Community OrientationOPEN1.31
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for The Indian Express
CountryShare
India61.7%
United States10.7%
United Arab Emirates3.5%

See The Indian Express audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Indian Express have in United States?

The Indian Express has an estimated audience of 841,645 people in United States, concentrated in California and Texas.

What is the gender split and age of The Indian Express fans?

43.9% of The Indian Express fans are female, 56.1% are male, with an average age of 37.4 years.

Which brands do The Indian Express fans like most?

The Indian Express fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do The Indian Express fans live in United States?

The Indian Express fans in United States are most concentrated in California (reach 198,565), Texas (reach 168,265), and New Jersey (reach 92,914). These three regions account for the largest share of the active audience.

What other brands do The Indian Express fans also like?

Beyond The Indian Express itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Indian Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.