Rascasse Audience Intelligence

The Indian Express Audience in United States

A data profile of the people who buy, follow and care about The Indian Express in United States — modelled from more than twelve digital signal sources. The Indian Express has an estimated audience of 819,179 people in United States.

#90among Newspaper in United States#852among Website / Newspaper / Magazine in United States#209in News

The average The Indian Express fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air Canada, Cleveland Guardians, Emirates, with strongest over-indexing on Air Canada (18.63× the country average).

Demographically, the The Indian Express audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Indian Express fan in United States is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Air Canada.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Indian Express profile in United States.

Audience size
819K
in United States
Gender
43.9%♀
56.1% male
Age
37.4
average years
Country rank
#27048
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Indian Express

43.9% are female, 56.1% are male, average age 37.4.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for The Indian Express audience in United States
MetricValue
Female43.9%
Male56.1%
Average age37.4
Estimated audience size819,179
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the The Indian Express audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3924%
40-4918%
50+15%
Fig. 04

Worldwide distribution

10.7%

of the worldwide The Indian Express audience comes from United States.

Worldwide audience distribution share by country for The Indian Express
CountryShare
India61.8%
United States10.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Indian Express audience in United States is strongest.

Fig. 05

Top regions by affinity

The Indian Express fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K3.78×
02Maryland~30K2.14×
03Texas~100K1.94×
04California~200K1.89×
05Washington, District of Columbia~5K1.89×
06Georgia~50K1.85×
07New York~80K1.78×
08Virginia~40K1.77×
09Massachusetts~30K1.67×
10Connecticut~10K1.61×
11Delaware~4K1.57×
12Washington~30K1.53×
13Illinois~40K1.47×
14Pennsylvania~40K1.39×
15Kansas~9K1.35×
16Michigan~30K1.32×
17North Carolina~30K1.23×
18Wyoming~1K1.14×
19Nebraska~4K1.06×
20Iowa~7K0.97×
21Colorado~10K0.96×
22Arizona~20K0.90×
23Missouri~10K0.90×
24Minnesota~10K0.86×
25Indiana~10K0.83×
26Kentucky~9K0.83×
27Oregon~8K0.83×
28North Dakota~1K0.82×
29Tennessee~10K0.80×
30Florida~40K0.79×
31Ohio~20K0.76×
32West Virginia~3K0.76×
33Rhode Island~2K0.74×
34South Dakota~1K0.74×
35Alaska~1K0.74×
36Montana~2K0.72×
37Nevada~6K0.70×
38New Mexico~3K0.70×
39New Hampshire~2K0.69×
40Maine~2K0.65×
41Hawaii~2K0.64×
42Mississippi~4K0.63×
43Louisiana~7K0.61×
44Alabama~7K0.60×
45Wisconsin~7K0.59×
46South Carolina~7K0.59×
47Idaho~2K0.58×
48Arkansas~4K0.57×
49Oklahoma~5K0.55×
50Utah~4K0.51×
Fig. 06

Affinity by region

Affinity by region — The Indian Express, United States
0.51×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Indian Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Indian Express audience
#·InterestCategoryAffinity×
01VuelingTravel & Leisure19.02×
02Porter AirlinesTravel & Leisure19.02×
03qantas airwaysTravel & Leisure19.02×
04Grigor DimitrovSports19.02×
05ATP World Tour Masters 1000Sports19.02×
06Air CanadaTravel & Leisure18.63×
07EmiratesTravel & Leisure14.81×
08Roland GarrosSports9.57×
09Cleveland GuardiansSports8.78×
10EngadgetTechnology & Electronics7.88×
11BadmintonSports7.64×
12LufthansaTravel & Leisure7.46×
13Data scienceBusiness & Career6.16×
14HinduismPolitics & Society5.42×
15Online newspaperNews4.42×
16CricketSports3.93×
17Seattle MarinersSports3.48×
18InnovationBusiness & Career3.03×
19LinuxTechnology & Electronics2.76×
20LondonTravel & Leisure2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Indian Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Indian Express audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.75×
Quality AwarenessPREMIUM1.81×
TravellingTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Indian Express audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
ExtroversionTHRILL0.79×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Indian Express have in United States?

The Indian Express has an estimated audience of 819,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Indian Express fans?

43.9% of The Indian Express fans are female, 56.1% are male, with an average age of 37.4 years.

03

Which brands do The Indian Express fans like most?

The Indian Express fans show strongest brand affinity for Air Canada (18.63×), Cleveland Guardians (8.78×), and Emirates (14.81×) over the country average.

04

Where do The Indian Express fans live in United States?

The Indian Express fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Indian Express fans also like?

Beyond The Indian Express itself, the audience over-indexes on Cleveland Guardians (8.78×), Emirates (14.81×), Online newspaper (4.42×), and Engadget (7.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Indian Express audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Indian Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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