A data profile of the people who buy, follow and care about Cisalfa in Italy — modelled from more than twelve digital signal sources. Cisalfa has an estimated audience of 4,756,894 people in Italy.
The average Cisalfa fan in Italy is 33.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Piedmont.
Top brand affinities include Intersport, Wesley Snipes, Shopping malls, with strongest over-indexing on Intersport (48.32× the country average).
Demographically, the Cisalfa audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cisalfa fan in Italy is balanced, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Intersport.
The key figures that characterise the Cisalfa profile in Italy.
51.7% are female, 48.3% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 33.6 |
| Estimated audience size | 4,756,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Cisalfa audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.4% |
| Switzerland | 0.3% |
| Brazil | 0.2% |
Where the Cisalfa audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 2.05× | |
| 02 | Lombardy | ~1.5M | 1.68× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.57× | |
| 04 | Sardinia | ~200K | 1.56× | |
| 05 | Piedmont | ~500K | 1.41× | |
| 06 | Aosta Valley | ~20K | 1.41× | |
| 07 | Veneto | ~500K | 1.31× | |
| 08 | Emilia-Romagna | ~400K | 1.13× | |
| 09 | Puglia | ~300K | 1.03× | |
| 10 | Tuscany | ~300K | 1.00× | |
| 11 | Campania | ~500K | 0.87× | |
| 12 | Friuli-Venezia Giulia | ~70K | 0.79× | |
| 13 | Calabria | ~100K | 0.75× | |
| 14 | Sicilia | ~300K | 0.69× | |
| 15 | Liguria | ~90K | 0.66× | |
| 16 | Umbria | ~50K | 0.64× | |
| 17 | Basilicata | ~20K | 0.48× | |
| 18 | Marche | ~50K | 0.42× | |
| 19 | Abruzzo | ~40K | 0.41× | |
| 20 | Molise | ~9K | 0.40× |
The strongest cross-interests of the Cisalfa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wesley Snipes | Movies & TV | 51.76× | ||
| 02 | Intersport | Shopping | 48.32× | ||
| 03 | Hulk Hogan | Sports | 11.02× | ||
| 04 | Roxette | Music & Radio | 10.30× | ||
| 05 | WrestleMania | Sports | 8.98× | ||
| 06 | Hurghada | Travel & Leisure | 8.44× | ||
| 07 | JACK & JONES | Fashion & Accessoires | 7.29× | ||
| 08 | John Travolta | Movies & TV | 6.47× | ||
| 09 | Magic Mike | Movies & TV | 6.37× | ||
| 10 | Sporting Clube de Portugal | Sports | 5.13× | ||
| 11 | Paco Rabanne | Beauty & Wellness | 4.05× | ||
| 12 | JD Sports | Shopping | 3.77× | ||
| 13 | Social shopping | Shopping | 2.57× | ||
| 14 | Foot Locker | Shopping | 2.28× | ||
| 15 | The North Face | Fashion & Accessoires | 1.92× | ||
| 16 | Shopping malls | Shopping | 1.68× | ||
| 17 | Engagement ring | Fashion & Accessoires | 1.65× | ||
| 18 | New Balance | Fashion & Accessoires | 1.57× | ||
| 19 | Stradivarius | Shopping | 1.55× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| DIY Mentality | THRILL | 0.87× | |
| Tradition | CONSERVATISM | 0.91× |
Cisalfa's target market in Italy covers an estimated 4,756,894 people, concentrated in Lombardy and Lazio.
51.7% of the Cisalfa audience are female, 48.3% are male, with an average age of 33.6 years.
Cisalfa fans show strongest brand affinity for Intersport (48.32×), Wesley Snipes (51.76×), and Shopping malls (1.68×) over the country average.
Cisalfa fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Piedmont (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cisalfa itself, the audience over-indexes on Wesley Snipes (51.76×), Shopping malls (1.68×), John Travolta (6.47×), and WrestleMania (8.98×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cisalfa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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