A data profile of the people who buy, follow and care about Eurasia in Italy — modelled from more than twelve digital signal sources. Eurasia has an estimated audience of 3,813,701 people in Italy.
The average Eurasia fan in Italy is 37.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include Subscription business model, Rail transport, Traditional medicine, with strongest over-indexing on Subscription business model (1.81× the country average).
Demographically, the Eurasia audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eurasia fan in Italy is balanced, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Subscription business model.
The key figures that characterise the Eurasia profile in Italy.
47.7% are female, 52.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 37.2 |
| Estimated audience size | 3,813,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Eurasia audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.8% |
| Italy | 9.2% |
| Germany | 5.8% |
Where the Eurasia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~600K | 1.83× | |
| 02 | Sardinia | ~200K | 1.56× | |
| 03 | Tuscany | ~400K | 1.42× | |
| 04 | Lombardy | ~900K | 1.36× | |
| 05 | Lazio | ~500K | 1.14× | |
| 06 | Emilia-Romagna | ~300K | 1.09× | |
| 07 | Piedmont | ~300K | 0.97× | |
| 08 | Abruzzo | ~80K | 0.97× | |
| 09 | Friuli-Venezia Giulia | ~70K | 0.97× | |
| 10 | Aosta Valley | ~9K | 0.97× | |
| 11 | Campania | ~400K | 0.96× | |
| 12 | Puglia | ~200K | 0.95× | |
| 13 | Molise | ~20K | 0.95× | |
| 14 | Sicilia | ~300K | 0.93× | |
| 15 | Basilicata | ~30K | 0.93× | |
| 16 | Liguria | ~100K | 0.91× | |
| 17 | Marche | ~80K | 0.89× | |
| 18 | Umbria | ~60K | 0.89× | |
| 19 | Calabria | ~100K | 0.88× | |
| 20 | Trentino-Alto Adige/Südtirol | ~60K | 0.85× |
The strongest cross-interests of the Eurasia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wolverhampton Wanderers F.C. | Sports | 2.65× | ||
| 02 | Private equity | Business & Career | 1.83× | ||
| 03 | Will Ferrell | Movies & TV | 1.82× | ||
| 04 | Subscription business model | Shopping | 1.81× | ||
| 05 | Hisense | Technology & Electronics | 1.80× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 07 | Sandra Bullock | Movies & TV | 1.72× | ||
| 08 | Freedom of speech | Politics & Society | 1.71× | ||
| 09 | Real Sociedad | Sports | 1.70× | ||
| 10 | Traditional medicine | Health | 1.68× | ||
| 11 | Endangered species | Pets & Animals | 1.61× | ||
| 12 | Tom Hardy | Movies & TV | 1.60× | ||
| 13 | Encyclopedia | Literature | 1.59× | ||
| 14 | Rail transport | Travel & Leisure | 1.56× | ||
| 15 | Irish whiskey | Food & Beverages | 1.55× | ||
| 16 | Olympique de Marseille | Sports | 1.55× | ||
| 17 | Otorhinolaryngology | Health | 1.54× | ||
| 18 | Olympique Lyonnais | Sports | 1.54× | ||
| 19 | Keanu Reeves | Movies & TV | 1.52× | ||
| 20 | B&B Italia | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Community Orientation | OPEN | 1.34× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.38× | |
| Risk Appetite | THRILL | 0.54× | |
| Price Sensitivity | PREMIUM | 0.68× |
Eurasia has an estimated audience of 3,813,701 people in Italy, concentrated in Lombardy and Veneto.
47.7% of Eurasia fans are female, 52.3% are male, with an average age of 37.2 years.
Eurasia fans show strongest brand affinity for Subscription business model (1.81×), Rail transport (1.56×), and Traditional medicine (1.68×) over the country average.
Eurasia fans in Italy are most concentrated in Lombardy (reach ~900K), Veneto (reach ~600K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Eurasia itself, the audience over-indexes on Rail transport (1.56×), Traditional medicine (1.68×), Private equity (1.83×), and Keanu Reeves (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eurasia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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