Rascasse Audience Intelligence

Eurasia Audience in United States

A data profile of the people who buy, follow and care about Eurasia in United States — modelled from more than twelve digital signal sources. Eurasia has an estimated audience of 4,865,054 people in United States.

#484among POI in United States#581in Travel & Leisure

The average Eurasia fan in United States is 37.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Rail transport, with strongest over-indexing on Non-alcoholic beverage (3.08× the country average).

Demographically, the Eurasia audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eurasia fan in United States is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eurasia profile in United States.

Audience size
4.9M
in United States
Gender
50.4%♀
49.6% male
Age
37.5
average years
Country rank
#6876
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eurasia fans

50.4% are female, 49.6% are male, average age 37.5.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Eurasia audience in United States
MetricValue
Female50.4%
Male49.6%
Average age37.5
Estimated audience size4,865,054
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Eurasia audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Eurasia audience comes from United States.

Worldwide audience distribution share by country for Eurasia
CountryShare
United States11.8%
Italy9.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eurasia audience in United States is strongest.

Fig. 05

Top regions by affinity

Eurasia fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K2.79×
02Ohio~400K2.70×
03Washington, District of Columbia~20K1.58×
04Texas~700K1.57×
05Missouri~100K1.32×
06Maryland~100K1.14×
07Kentucky~70K1.07×
08Alaska~10K1.05×
09Hawaii~20K1.02×
10Georgia~200K1.01×
11Arizona~100K1.01×
12Washington~100K1.01×
13New York~300K0.99×
14Oregon~60K0.99×
15Indiana~90K0.98×
16Connecticut~50K0.98×
17California~500K0.97×
18Utah~40K0.97×
19Florida~300K0.96×
20New Jersey~100K0.96×
21Massachusetts~90K0.96×
22North Carolina~100K0.95×
23Oklahoma~50K0.94×
24Kansas~40K0.94×
25South Dakota~10K0.94×
26Vermont~8K0.93×
27Montana~10K0.92×
28Minnesota~60K0.91×
29Alabama~60K0.91×
30Louisiana~60K0.91×
31Michigan~100K0.90×
32Nevada~40K0.90×
33New Hampshire~20K0.90×
34Maine~20K0.90×
35Rhode Island~10K0.89×
36North Dakota~9K0.89×
37Pennsylvania~100K0.88×
38Illinois~100K0.88×
39Nebraska~20K0.88×
40South Carolina~60K0.87×
41West Virginia~20K0.87×
42Arkansas~30K0.86×
43Idaho~20K0.86×
44New Mexico~20K0.85×
45Mississippi~30K0.84×
46Delaware~10K0.84×
47Tennessee~80K0.83×
48Wisconsin~60K0.82×
49Iowa~30K0.81×
50Colorado~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Eurasia, United States
0.78×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eurasia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eurasia audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV3.18×
02Non-alcoholic beverageFood & Beverages3.08×
03Malt whiskyFood & Beverages2.70×
04FanaticsFashion & Accessoires2.25×
05Rail transportTravel & Leisure2.18×
06Britney SpearsMusic & Radio2.11×
07Ryan GoslingMovies & TV2.06×
08Baltimore OriolesSports1.92×
09Keanu ReevesMovies & TV1.83×
10Pittsburgh PiratesSports1.76×
11Private equityBusiness & Career1.76×
12Detroit TigersSports1.72×
13Jessica AlbaMovies & TV1.72×
14RoboticsTechnology & Electronics1.69×
15Online newspaperNews1.58×
16Atlanta BravesSports1.58×
17Milwaukee BrewersSports1.53×
18Internet celebrityInternet & Social Media1.52×
19Employment agencyBusiness & Career1.52×
20EspressoFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eurasia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eurasia audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.57×
Community OrientationOPEN1.41×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eurasia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.41×
Social Media UsageJOY0.63×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eurasia have in United States?

Eurasia has an estimated audience of 4,865,054 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Eurasia fans?

50.4% of Eurasia fans are female, 49.6% are male, with an average age of 37.5 years.

03

Which brands do Eurasia fans like most?

Eurasia fans show strongest brand affinity for Non-alcoholic beverage (3.08×), Britney Spears (2.11×), and Rail transport (2.18×) over the country average.

04

Where do Eurasia fans live in United States?

Eurasia fans in United States are most concentrated in Texas (reach ~700K), California (reach ~500K), and Ohio (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Eurasia fans also like?

Beyond Eurasia itself, the audience over-indexes on Britney Spears (2.11×), Rail transport (2.18×), Detroit Tigers (1.72×), and Online newspaper (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Eurasia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eurasia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →