Eurasia Audience in Germany
Eurasia has an estimated audience of 2,388,337 people in Germany. 39.4% are female, 60.6% are male, average age 37.0. Top brand affinities: Justice, Kerala, Google Wallet, Salman Khan, Baiersbronn.
Top brand affinities include Justice, Kerala, Google Wallet, with strongest over-indexing on Justice (1.63× the country average). Demographically, the Eurasia audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Category: Travel & Leisure · Type: POI
Demographics of Eurasia fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 37.0 |
| Estimated audience size | 2,388,337 |
Audience persona
The typical Eurasia fan in Germany is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Justice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 1.63× | Politics & Society |
| Kerala | 1.75× | Travel & Leisure |
| Google Wallet | 1.66× | Technology & Electronics |
| Salman Khan | 1.52× | Movies & TV |
| Baiersbronn | 1.99× | Travel & Leisure |
| Cassoulet | 1.51× | Food & Beverages |
| Rhodiola | 1.67× | Health |
| John Stuart Mill | 1.62× | Politics & Society |
| Bus Éireann | 2.85× | Cars & Mobility |
| ABC TV | 1.53× | Movies & TV |
| Bülent Korkmaz | 1.79× | Sports |
| Zazen | 1.93× | Politics & Society |
| Diane Sawyer | 1.51× | Movies & TV |
| JTB Corporation | 1.64× | Business & Career |
| IWork | 1.66× | |
| Cullinan Diamond | 1.59× | |
| Caesarea | 1.57× | Travel & Leisure |
| Bussum | 1.57× | Travel & Leisure |
| VBulletin | 1.97× | Internet & Social Media |
| Marcus Berg | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.24 |
| Need for Security | CONSERVATISM | 1.2 |
| Urban Lifestyle | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Italy | 9.2% |
| Germany | 5.8% |
See Eurasia audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurasia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.