A data profile of the people who buy, follow and care about Lombardy in Italy — modelled from more than twelve digital signal sources. Lombardy has an estimated audience of 11,056,835 people in Italy.
Lombardy has an estimated audience of 11,056,835 people in Italy. 51.2% are female, 48.8% are male, average age 39.2. Top brand affinities: Infinity edge pool, Brescia Calcio, Non-alcoholic beverage, Single malt whisky, SV Werder Bremen.
Top brand affinities include Infinity edge pool, Brescia Calcio, Non-alcoholic beverage, with strongest over-indexing on Infinity edge pool (2.04× the country average).
Demographically, the Lombardy audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Lombardy fan in Italy is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Infinity edge pool.
The key figures that characterise the Lombardy profile in Italy.
51.2% are female, 48.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 39.2 |
| Estimated audience size | 11,056,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Lombardy audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 81.6% |
| Brazil | 2.2% |
| United States | 2.0% |
The strongest cross-interests of the Lombardy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infinity edge pool | Travel & Leisure | 2.04× | ||
| 02 | San Jose Earthquakes | Sports | 1.76× | ||
| 03 | New England Revolution | Sports | 1.68× | ||
| 04 | Kansas City Royals | Sports | 1.67× | ||
| 05 | Atlanta Braves | Sports | 1.64× | ||
| 06 | Rocco Forte Hotels | Travel & Leisure | 1.59× | ||
| 07 | SV Werder Bremen | Sports | 1.53× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 09 | Hamburger SV | Sports | 1.52× | ||
| 10 | Ibis Budget | Travel & Leisure | 1.52× | ||
| 11 | Brescia Calcio | Sports | 1.51× | ||
| 12 | Single malt whisky | Food & Beverages | 1.51× | ||
| 13 | New York Mets | Sports | 1.51× | ||
| 14 | Minnesota Vikings | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Sustainability | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lombardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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