Lombardy Audience in Italy
Lombardy has an estimated audience of 11,056,835 people in Italy. 51.2% are female, 48.8% are male, average age 39.2. Top brand affinities: Brescia Calcio, Infinity edge pool, Non-alcoholic beverage, Single malt whisky, SV Werder Bremen.
Top brand affinities include Brescia Calcio, Infinity edge pool, Non-alcoholic beverage, with strongest over-indexing on Brescia Calcio (1.51× the country average). Demographically, the Lombardy audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Category: Travel & Leisure · Type: POI
Demographics of Lombardy fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 39.2 |
| Estimated audience size | 11,056,835 |
Audience persona
The typical Lombardy fan in Italy is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Brescia Calcio.
Top brand affinities of Lombardy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brescia Calcio | 1.51× | Sports |
| Infinity edge pool | 2.04× | Travel & Leisure |
| Non-alcoholic beverage | 1.52× | Food & Beverages |
| Single malt whisky | 1.51× | Food & Beverages |
| SV Werder Bremen | 1.53× | Sports |
| Hamburger SV | 1.52× | Sports |
| New York Mets | 1.51× | Sports |
| Minnesota Vikings | 1.51× | Sports |
| Rocco Forte Hotels | 1.59× | Travel & Leisure |
| Ibis Budget | 1.52× | Travel & Leisure |
| San Jose Earthquakes | 1.76× | Sports |
| Atlanta Braves | 1.64× | Sports |
| New England Revolution | 1.68× | Sports |
| Kansas City Royals | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.19 |
| Community Orientation | OPEN | 1.15 |
| Individualism | JOY | 1.09 |
| Tradition | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 81.6% |
| Brazil | 2.2% |
| United States | 2.0% |
See Lombardy audiences in other countries
More Travel & Leisure audiences in Italy
- Italy (39,421,279)
- Rome (30,884,118)
- Milan (30,535,743)
- Mediterranean Sea (25,698,242)
- Naples (23,979,852)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Lombardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.