Trentino Audience in Italy
Trentino has an estimated audience of 18,185,781 people in Italy. 53.9% are female, 46.1% are male, average age 42.2. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Kansas City Royals.
The average Trentino fan in Italy is 42.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Kansas City Royals, with strongest over-indexing on Kansas City Royals (1.55× the country average). Demographically, the Trentino audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: POI
Demographics of Trentino fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.2 |
| Estimated audience size | 18,185,781 |
Audience persona
The typical Trentino fan in Italy is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kansas City Royals.
Trentino fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 0.84× |
| Lazio | ~1.5M | 0.75× |
| Veneto | ~1.5M | 0.9× |
| Emilia-Romagna | ~1M | 0.77× |
| Campania | ~1M | 0.52× |
| Tuscany | ~900K | 0.76× |
| Sicilia | ~800K | 0.53× |
| Trentino-Alto Adige/Südtirol | ~800K | 8.28× |
| Piedmont | ~800K | 0.6× |
| Puglia | ~800K | 0.63× |
| Liguria | ~400K | 0.69× |
| Sardinia | ~300K | 0.64× |
| Marche | ~300K | 0.7× |
| Calabria | ~300K | 0.55× |
| Abruzzo | ~300K | 0.66× |
| Friuli-Venezia Giulia | ~200K | 0.64× |
| Umbria | ~200K | 0.62× |
| Basilicata | ~100K | 0.62× |
| Molise | ~60K | 0.7× |
| Aosta Valley | ~40K | 0.79× |
Top brand affinities of Trentino fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kansas City Royals | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.21 |
| Patriotism | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.18 |
| Tradition | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 84.7% |
| Germany | 3.2% |
| United States | 2.6% |
See Trentino audiences in other countries
More Music & Radio audiences in Italy
- Italy (39,421,279)
- Rome (30,884,118)
- Milan (30,535,743)
- Mediterranean Sea (25,698,242)
- Naples (23,979,852)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Trentino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.