A data profile of the people who buy, follow and care about Trentino in Italy — modelled from more than twelve digital signal sources. Trentino has an estimated audience of 18,185,781 people in Italy.
The average Trentino fan in Italy is 42.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Kansas City Royals, with strongest over-indexing on Kansas City Royals (1.55× the country average).
Demographically, the Trentino audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Trentino fan in Italy is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kansas City Royals.
The key figures that characterise the Trentino profile in Italy.
53.9% are female, 46.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.2 |
| Estimated audience size | 18,185,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Trentino audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 84.7% |
| Germany | 3.2% |
| United States | 2.6% |
Where the Trentino audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 8.28× | |
| 02 | Veneto | ~1.5M | 0.90× | |
| 03 | Lombardy | ~2.5M | 0.84× | |
| 04 | Aosta Valley | ~40K | 0.79× | |
| 05 | Emilia-Romagna | ~1M | 0.77× | |
| 06 | Tuscany | ~900K | 0.76× | |
| 07 | Lazio | ~1.5M | 0.75× | |
| 08 | Marche | ~300K | 0.70× | |
| 09 | Molise | ~60K | 0.70× | |
| 10 | Liguria | ~400K | 0.69× | |
| 11 | Abruzzo | ~300K | 0.66× | |
| 12 | Sardinia | ~300K | 0.64× | |
| 13 | Friuli-Venezia Giulia | ~200K | 0.64× | |
| 14 | Puglia | ~800K | 0.63× | |
| 15 | Umbria | ~200K | 0.62× | |
| 16 | Basilicata | ~100K | 0.62× | |
| 17 | Piedmont | ~800K | 0.60× | |
| 18 | Calabria | ~300K | 0.55× | |
| 19 | Sicilia | ~800K | 0.53× | |
| 20 | Campania | ~1M | 0.52× |
The strongest cross-interests of the Trentino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kansas City Royals | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Risk Appetite | THRILL | 0.59× | |
| Sustainability | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trentino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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