Trentino Audience in Germany
Trentino has an estimated audience of 681,977 people in Germany. 44.9% are female, 55.1% are male, average age 46.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ryanair, Tour de France, Meghan Markle, Alpine skiing, Sports betting.
The average Trentino fan in Germany is 46.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ryanair, Tour de France, Meghan Markle, with strongest over-indexing on Ryanair (2.83× the country average). Demographically, the Trentino audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI
Demographics of Trentino fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 46.4 |
| Estimated audience size | 681,977 |
Audience persona
The typical Trentino fan in Germany is more male, around 46.4 years old, with strong Tradition tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 190,296 | 1.74× |
| Baden-Württemberg | 148,724 | 1.6× |
| Nordrhein-Westfalen | 148,276 | 0.99× |
| Hessen | 59,766 | 1.15× |
| Niedersachsen | 51,052 | 0.77× |
| Rheinland-Pfalz | 40,040 | 1.17× |
| Sachsen | 37,772 | 1.13× |
| Berlin | 26,739 | 0.88× |
| Thüringen | 19,691 | 1.13× |
| Schleswig-Holstein | 17,557 | 0.72× |
| Brandenburg | 17,549 | 0.83× |
| Sachsen-Anhalt | 14,302 | 0.81× |
| Hamburg | 12,108 | 0.79× |
| Saarland | 8,431 | 1.01× |
| Mecklenburg-Vorpommern | 8,362 | 0.64× |
| Bremen | 3,788 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 2.83× | Travel & Leisure |
| Tour de France | 5.14× | Sports |
| Meghan Markle | 5.28× | Fashion & Accessoires |
| Alpine skiing | 2.51× | Sports |
| Sports betting | 4.52× | Games |
| Booking.com | 1.94× | Travel & Leisure |
| A.S. Roma | 3.76× | Sports |
| Eurowings | 1.64× | Travel & Leisure |
| Andrea Bocelli | 4.17× | Music & Radio |
| Fressnapf | 1.92× | Shopping |
| Arnold Schwarzenegger | 3.23× | Movies & TV |
| Markus Lanz | 1.75× | Movies & TV |
| HolidayCheck | 1.83× | Travel & Leisure |
| Andy Borg | 2.2× | Music & Radio |
| Bologna F.C. 1909 | 6.55× | Sports |
| Fast casual restaurants | 2.19× | Food & Beverages |
| Leonardo DiCaprio | 2.26× | Movies & TV |
| Sauna | 1.63× | Home & Garden |
| Paris Saint-Germain | 1.95× | Sports |
| Wizz Air | 2.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Indulgence | JOY | 1.44 |
| Spirituality | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.2 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 84.7% |
| Germany | 3.2% |
| United States | 2.6% |
See Trentino audiences in other countries
More Music & Radio audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Trentino have in Germany?
Trentino has an estimated audience of 681,977 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Trentino fans?
44.9% of Trentino fans are female, 55.1% are male, with an average age of 46.4 years.
Which brands do Trentino fans like most?
Trentino fans show strongest brand affinity for Ryanair (2.83×), Tour de France (5.14×), and Meghan Markle (5.28×) over the country average.
Where do Trentino fans live in Germany?
Trentino fans in Germany are most concentrated in Bayern (reach 190,296), Baden-Württemberg (reach 148,724), and Nordrhein-Westfalen (reach 148,276). These three regions account for the largest share of the active audience.
What other brands do Trentino fans also like?
Beyond Trentino itself, the audience over-indexes on Tour de France (5.14×), Meghan Markle (5.28×), Alpine skiing (2.51×), and Sports betting (4.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trentino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.