A data profile of the people who buy, follow and care about Trentino in United States — modelled from more than twelve digital signal sources. Trentino has an estimated audience of 568,629 people in United States.
The average Trentino fan in United States is 46.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Non-alcoholic beverage, Trader Joe's, Rail transport, with strongest over-indexing on Non-alcoholic beverage (4.04× the country average).
Demographically, the Trentino audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Trentino fan in United States is more female, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Trentino profile in United States.
65.4% are female, 34.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 46.9 |
| Estimated audience size | 568,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 32% | |
| 50+ | 34% |
Where the Trentino audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~20K | 1.58× | |
| 02 | Washington, District of Columbia | ~2K | 1.36× | |
| 03 | New York | ~40K | 1.24× | |
| 04 | Vermont | ~1K | 1.21× | |
| 05 | Colorado | ~10K | 1.20× | |
| 06 | Washington | ~10K | 1.17× | |
| 07 | Connecticut | ~7K | 1.16× | |
| 08 | Alaska | ~1K | 1.15× | |
| 09 | California | ~70K | 1.11× | |
| 10 | North Dakota | ~1K | 1.10× | |
| 11 | Utah | ~6K | 1.09× | |
| 12 | New Hampshire | ~2K | 1.09× | |
| 13 | Montana | ~2K | 1.09× | |
| 14 | Oregon | ~7K | 1.08× | |
| 15 | Hawaii | ~3K | 1.08× | |
| 16 | Maine | ~2K | 1.08× | |
| 17 | South Dakota | ~1K | 1.07× | |
| 18 | New Jersey | ~20K | 1.06× | |
| 19 | Rhode Island | ~2K | 1.06× | |
| 20 | Idaho | ~3K | 1.01× | |
| 21 | Delaware | ~2K | 1.01× | |
| 22 | Florida | ~40K | 0.98× | |
| 23 | Pennsylvania | ~20K | 0.98× | |
| 24 | West Virginia | ~3K | 0.98× | |
| 25 | Virginia | ~10K | 0.97× | |
| 26 | Nevada | ~5K | 0.97× | |
| 27 | New Mexico | ~3K | 0.95× | |
| 28 | Maryland | ~9K | 0.93× | |
| 29 | Nebraska | ~3K | 0.93× | |
| 30 | Mississippi | ~4K | 0.91× | |
| 31 | Arkansas | ~4K | 0.91× | |
| 32 | Illinois | ~20K | 0.90× | |
| 33 | Kansas | ~4K | 0.90× | |
| 34 | South Carolina | ~8K | 0.88× | |
| 35 | Iowa | ~4K | 0.88× | |
| 36 | Minnesota | ~7K | 0.87× | |
| 37 | Louisiana | ~6K | 0.87× | |
| 38 | Kentucky | ~6K | 0.87× | |
| 39 | Oklahoma | ~5K | 0.87× | |
| 40 | North Carolina | ~10K | 0.86× | |
| 41 | Arizona | ~10K | 0.86× | |
| 42 | Tennessee | ~10K | 0.86× | |
| 43 | Wisconsin | ~7K | 0.85× | |
| 44 | Alabama | ~7K | 0.85× | |
| 45 | Missouri | ~8K | 0.84× | |
| 46 | Michigan | ~10K | 0.83× | |
| 47 | Georgia | ~10K | 0.81× | |
| 48 | Indiana | ~8K | 0.81× | |
| 49 | Ohio | ~10K | 0.80× | |
| 50 | Texas | ~40K | 0.74× |
The strongest cross-interests of the Trentino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bologna F.C. 1909 | Sports | 12.62× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 4.04× | ||
| 03 | Air France | Travel & Leisure | 3.81× | ||
| 04 | Art Deco | Arts & Culture | 3.48× | ||
| 05 | Tom Hardy | Movies & TV | 3.15× | ||
| 06 | New York Mets | Sports | 2.69× | ||
| 07 | Garden centre | Home & Garden | 2.68× | ||
| 08 | Rail transport | Travel & Leisure | 2.52× | ||
| 09 | Ryan Gosling | Movies & TV | 2.41× | ||
| 10 | Fanatics | Fashion & Accessoires | 2.16× | ||
| 11 | Britney Spears | Music & Radio | 2.06× | ||
| 12 | Espresso | Food & Beverages | 1.84× | ||
| 13 | Career development | Business & Career | 1.82× | ||
| 14 | Charitable organization | Politics & Society | 1.77× | ||
| 15 | Trader Joe's | Shopping | 1.68× | ||
| 16 | Pharmacy | Business & Career | 1.61× | ||
| 17 | Public transport | Cars & Mobility | 1.60× | ||
| 18 | Online newspaper | News | 1.58× | ||
| 19 | Detroit Tigers | Sports | 1.56× | ||
| 20 | Hardware store | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.80× | |
| Community Orientation | OPEN | 1.77× | |
| Quality Awareness | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.25× | |
| Social Media Usage | JOY | 0.58× | |
| Extroversion | THRILL | 0.64× |
Trentino has an estimated audience of 568,629 people in United States, concentrated in California and New York.
65.4% of Trentino fans are female, 34.6% are male, with an average age of 46.9 years.
Trentino fans show strongest brand affinity for Non-alcoholic beverage (4.04×), Trader Joe's (1.68×), and Rail transport (2.52×) over the country average.
Trentino fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Trentino itself, the audience over-indexes on Trader Joe's (1.68×), Rail transport (2.52×), Britney Spears (2.06×), and Charitable organization (1.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Trentino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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