Rascasse Audience Intelligence

cookout Target Market in United States

cookout has an estimated audience of 3.2M people in United States.

#25among Fast food restaurants in United States#1103among brands in United States#638in Food & Beverages

The average cookout fan in United States is 31.1 years old, more male, and lives primarily in North Carolina.

By number of fans, cookout ranks #25 among the 89 objects in Fast food restaurants in United States — 6.2× the group median.

Its fans are 8.2 years younger than the group average of 39.3.

Women make up 39.3% of the fan base, 16.0 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, cookout fans stand out for their interest in Bodrum, malwarebytes and Cultural tourism.

Most fans live in North Carolina, Georgia, South Carolina.

Top affinities include Bodrum, malwarebytes, Cultural tourism, with strongest over-indexing on Bodrum (31.33× the country average).

Demographically, the cookout audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical cookout fan in United States is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Bodrum.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
39.3%♀
60.7% male
Age
31.1
average years
Country rank
#9932
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of cookout

39.3% are female, 60.7% are male, average age 31.1.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for cookout audience in United States
MetricValue
Female39.3%
Male60.7%
Average age31.1
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the cookout audience in United States
Age bracketShare%
16-2446%
25-3420%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

75.6%

of the worldwide cookout audience comes from United States.

Worldwide audience distribution share by country for cookout
CountryShare
United States75.6%
Brazil12.0%
Spain3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

cookout customers by region in United States
#RegionReachAffinity×
01North Carolina~1.5M12.16×
02South Carolina~500K8.76×
03Tennessee~400K5.99×
04Virginia~400K5.14×
05Georgia~500K4.58×
06Alabama~200K3.40×
07Kentucky~100K2.83×
08Mississippi~70K2.40×
09West Virginia~40K2.33×
10Alaska~5K0.72×
11Wyoming~4K0.72×
12North Dakota~5K0.68×
13South Dakota~6K0.65×
14Montana~6K0.61×
15Vermont~4K0.57×
16Hawaii~7K0.50×
17Idaho~8K0.48×
18Rhode Island~5K0.46×
19New Mexico~9K0.44×
20Maine~6K0.43×
21Florida~90K0.41×
22Maryland~20K0.41×
23New Hampshire~5K0.39×
24Nebraska~7K0.37×
25Delaware~3K0.32×
26Iowa~9K0.29×
27Nevada~8K0.26×
28Kansas~7K0.26×
29Oregon~9K0.23×
30Oklahoma~9K0.23×
31Utah~7K0.23×
32Arkansas~7K0.23×
33Connecticut~7K0.20×
34Louisiana~9K0.19×
35Wisconsin~10K0.18×
36Minnesota~10K0.18×
37Indiana~10K0.16×
38Arizona~10K0.15×
39Missouri~9K0.15×
40Ohio~20K0.14×
41Washington~10K0.14×
42Colorado~8K0.14×
43Pennsylvania~20K0.13×
44Massachusetts~9K0.13×
45Michigan~10K0.12×
46New Jersey~10K0.11×
47Illinois~10K0.10×
48New York~20K0.09×
49Texas~20K0.08×
50California~20K0.06×
Fig. 06

Affinity by region

Affinity by region — cookout, United States
0.06×1.00×12.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the cookout audience vs. the country average
#·InterestCategoryAffinity×
01BodrumTravel & Leisure31.33×
02malwarebytesTechnology & Electronics20.00×
03Cultural tourismTravel & Leisure20.00×
04International educationBusiness & Career19.66×
05New Orleans SaintsSports5.05×
06Internet celebrityInternet & Social Media4.69×
07KFCFood & Beverages3.98×
08CupcakeFood & Beverages3.60×
09Burger KingFood & Beverages3.19×
10TV game showsMovies & TV3.15×
11Italian cuisineFood & Beverages2.73×
12Wendy'sFood & Beverages2.52×
13TMZInternet & Social Media2.33×
14Beauty salonsBeauty & Wellness2.26×
15Dolly PartonMusic & Radio2.09×
16BarbecueFood & Beverages1.99×
17WalmartShopping1.81×
18RecipesFood & Beverages1.70×
19Alcoholic beveragesFood & Beverages1.64×
20CookingFood & Beverages1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the cookout audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the cookout audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Risk AppetiteTHRILL2.05×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the cookout audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Healthy LifestyleBALANCE0.96×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in cookout over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cookout-122584” · Methodology