El Universal (Mexico City) Audience in Mexico
El Universal (Mexico City) has an estimated audience of 8,084,177 people in Mexico. 52.0% are female, 48.0% are male, average age 34.4. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Chris Martin, National Car Rental, MSN, Pedro Pascal, Catholic Church.
The average El Universal (Mexico City) fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Chris Martin, National Car Rental, MSN, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the El Universal (Mexico City) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of El Universal (Mexico City) fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.4 |
| Estimated audience size | 8,084,177 |
Audience persona
The typical El Universal (Mexico City) fan in Mexico is balanced, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 4,107,250 | 3.7× |
| Distrito Federal | 1,637,229 | 1.54× |
| Veracruz (state) | 588,192 | 1.24× |
| Jalisco | 382,380 | 0.64× |
| Puebla | 367,270 | 0.86× |
| Guanajuato | 364,332 | 0.95× |
| Michoacan de Ocampo | 344,578 | 1.23× |
| Nuevo Leon | 232,212 | 0.48× |
| Guerrero | 228,532 | 1.11× |
| Baja California | 224,257 | 0.67× |
| Oaxaca | 221,539 | 0.99× |
| Hidalgo | 209,039 | 1.07× |
| Morelos | 208,383 | 1.49× |
| Chihuahua | 179,895 | 0.64× |
| Chiapas | 173,650 | 0.72× |
| Sinaloa | 151,517 | 0.71× |
| Coahuila de Zaragoza | 150,375 | 0.62× |
| Yucatan | 130,830 | 0.78× |
| Aguascalientes | 77,958 | 0.76× |
| Tlaxcala | 75,830 | 0.82× |
| Zacatecas | 75,124 | 0.73× |
| Durango | 72,970 | 0.65× |
| Baja California Sur | 64,012 | 0.99× |
| Nayarit | 61,671 | 0.79× |
| Colima | 56,933 | 1.1× |
| Campeche | 45,147 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.5× | Politics & Society |
| El País | 3.28× | News |
| Travel agency | 2.91× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Banana | 2.57× | Food & Beverages |
| Sarcasm | 2.65× | Politics & Society |
| Wattpad | 3.25× | Internet & Social Media |
| RT (TV network) | 3.67× | Movies & TV |
| Game consoles | 1.74× | Technology & Electronics |
| Dentistry | 2.53× | Business & Career |
| Office 365 | 2.49× | Technology & Electronics |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
| Pilsner | 3.81× | Food & Beverages |
| Sexology | 2.61× | Kids & Family |
| Broadcasting of sports events | 2.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.31 |
| Risk Appetite | THRILL | 1.17 |
| Spirituality | BALANCE | 1.09 |
| Urban Lifestyle | OPEN | 1.05 |
| Quality Awareness | PREMIUM | 1.01 |
| Need for Security | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 71.7% |
| United States | 11.4% |
| Colombia | 10.9% |
See El Universal (Mexico City) audiences in other countries
- El Universal (Mexico City) — Germany
- El Universal (Mexico City) — United States
- El Universal (Mexico City) — United Kingdom
- El Universal (Mexico City) — France
- El Universal (Mexico City) — Italy
- El Universal (Mexico City) — Spain
- El Universal (Mexico City) — Brazil
- El Universal (Mexico City) — Japan
- El Universal (Mexico City) — South Korea
- El Universal (Mexico City) — India
- El Universal (Mexico City) — Canada
More News audiences in Mexico
Frequently asked questions
How many fans does El Universal (Mexico City) have in Mexico?
El Universal (Mexico City) has an estimated audience of 8,084,177 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of El Universal (Mexico City) fans?
52.0% of El Universal (Mexico City) fans are female, 48.0% are male, with an average age of 34.4 years.
Which brands do El Universal (Mexico City) fans like most?
El Universal (Mexico City) fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and MSN (2.9×) over the country average.
Where do El Universal (Mexico City) fans live in Mexico?
El Universal (Mexico City) fans in Mexico are most concentrated in State of Mexico (reach 4,107,250), Distrito Federal (reach 1,637,229), and Veracruz (state) (reach 588,192). These three regions account for the largest share of the active audience.
What other brands do El Universal (Mexico City) fans also like?
Beyond El Universal (Mexico City) itself, the audience over-indexes on National Car Rental (17.97×), MSN (2.9×), Pedro Pascal (3.24×), and Catholic Church (2.5×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for El Universal (Mexico City). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.