El Universal (Mexico City) Audience in United States

El Universal (Mexico City) logo

El Universal (Mexico City) has an estimated audience of 1,280,901 people in United States. 46.8% are female, 53.2% are male, average age 33.5. Top regions: Texas, California, Arizona. Top brand affinities: Liga MX, Prison Break, El País, Las Vegas, Madrid.

The average El Universal (Mexico City) fan in United States is 33.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Liga MX, Prison Break, El País, with strongest over-indexing on Liga MX (17.54× the country average). Demographically, the El Universal (Mexico City) audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of El Universal (Mexico City) fans

Demographic split for El Universal (Mexico City) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age33.5
Estimated audience size1,280,901

Audience persona

The typical El Universal (Mexico City) fan in United States is balanced, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for Liga MX.

Top regions in United States

Top regions ranked by reach for El Universal (Mexico City) in United States
RegionReachAffinity
Texas612,7225.56×
California550,5823.91×
Arizona119,3404.56×
Florida104,6511.21×
Illinois65,1501.53×
Georgia47,9001.21×
New York45,9900.64×
Michigan45,0031.34×
North Carolina44,1581.15×
Nevada39,4013.18×
Washington28,8511.12×
Indiana25,9291.11×
Colorado25,8491.28×
Tennessee24,2240.94×
Utah23,8012.07×
Virginia20,3240.65×
Minnesota19,1401.04×
South Carolina18,5180.96×
Ohio18,0300.46×
Maryland16,3720.74×
Pennsylvania16,2210.38×
New Jersey16,1500.5×
Massachusetts15,0360.6×
Oklahoma14,2091×
Oregon12,8850.88×
Missouri12,0320.58×
Arkansas10,0850.96×
Kansas9,8560.98×
Alabama9,5030.53×
Wisconsin7,9480.41×
New Mexico7,8971.23×
Washington, District of Columbia6,7971.77×
Kentucky6,0390.38×
Iowa5,4580.52×
Idaho5,3870.84×
Nebraska5,2810.82×
Louisiana4,6780.28×
Connecticut4,6670.36×
Mississippi3,2050.3×
Maine1,7990.39×
Montana1,4750.42×
Hawaii1,4710.27×
Delaware1,2320.35×
New Hampshire1,0180.2×
North Dakota8720.33×
Alaska8120.3×
Rhode Island7540.18×
Wyoming5480.29×
South Dakota5070.17×
West Virginia4780.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Universal (Mexico City) audience
BrandAffinityCategory
Liga MX17.54×Sports
Prison Break22.01×Movies & TV
El País23.45×News
Las Vegas3.96×Travel & Leisure
Madrid10.99×Travel & Leisure
Saw (franchise)13.05×Movies & TV
Real Madrid C.F.3.79×Sports
San Diego Padres8.53×Sports
Milwaukee Brewers5.27×Sports
Olympic sports7.8×Sports
Web server4.9×Technology & Electronics
Atlético Madrid9.1×Sports
FIFA Club World Cup9.46×Sports
FC Barcelona2.95×Sports
T-Mobile1.9×Technology & Electronics
Mexican cuisine2.51×Food & Beverages
Detroit Tigers2.79×Sports
Juventus F.C.5.46×Sports
The UPS Store2.01×Shopping
Barcelona5.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Universal (Mexico City) audience
TraitClusterScore
Quality AwarenessPREMIUM1.35
Urban LifestyleOPEN1.32
Need for SecurityCONSERVATISM1.11
SpiritualityBALANCE1.1
Luxury OrientationPREMIUM1.07
TravellingTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for El Universal (Mexico City)
CountryShare
Mexico71.7%
United States11.4%
Colombia10.9%

See El Universal (Mexico City) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does El Universal (Mexico City) have in United States?

El Universal (Mexico City) has an estimated audience of 1,280,901 people in United States, concentrated in Texas and California.

What is the gender split and age of El Universal (Mexico City) fans?

46.8% of El Universal (Mexico City) fans are female, 53.2% are male, with an average age of 33.5 years.

Which brands do El Universal (Mexico City) fans like most?

El Universal (Mexico City) fans show strongest brand affinity for Liga MX (17.54×), Prison Break (22.01×), and El País (23.45×) over the country average.

Where do El Universal (Mexico City) fans live in United States?

El Universal (Mexico City) fans in United States are most concentrated in Texas (reach 612,722), California (reach 550,582), and Arizona (reach 119,340). These three regions account for the largest share of the active audience.

What other brands do El Universal (Mexico City) fans also like?

Beyond El Universal (Mexico City) itself, the audience over-indexes on Prison Break (22.01×), El País (23.45×), Las Vegas (3.96×), and Madrid (10.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Universal (Mexico City). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.