Rascasse Audience Intelligence

El Universal (Mexico City) Audience in United States

A data profile of the people who buy, follow and care about El Universal (Mexico City) in United States — modelled from more than twelve digital signal sources. El Universal (Mexico City) has an estimated audience of 1,273,203 people in United States.

#614among Website / Newspaper / Magazine in United States#132in News

The average El Universal (Mexico City) fan in United States is 33.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include Liga MX, El País, Prison Break, with strongest over-indexing on Liga MX (14.76× the country average).

Demographically, the El Universal (Mexico City) audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Universal (Mexico City) fan in United States is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Liga MX.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Universal (Mexico City) profile in United States.

Audience size
1.3M
in United States
Gender
46.8%♀
53.2% male
Age
33.5
average years
Country rank
#19998
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of El Universal (Mexico City)

46.8% are female, 53.2% are male, average age 33.5.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for El Universal (Mexico City) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age33.5
Estimated audience size1,273,203
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the El Universal (Mexico City) audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3922%
40-4915%
50+8%
Fig. 04

Worldwide distribution

11.2%

of the worldwide El Universal (Mexico City) audience comes from United States.

Worldwide audience distribution share by country for El Universal (Mexico City)
CountryShare
Mexico71.3%
Colombia11.5%
United States11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Universal (Mexico City) audience in United States is strongest.

Fig. 05

Top regions by affinity

El Universal (Mexico City) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K5.33×
02Arizona~100K4.55×
03California~500K3.78×
04Nevada~40K3.07×
05Utah~20K2.13×
06Washington, District of Columbia~7K1.75×
07New Mexico~9K1.46×
08Illinois~60K1.45×
09Colorado~30K1.31×
10Michigan~40K1.30×
11Georgia~50K1.17×
12Florida~100K1.16×
13North Carolina~40K1.12×
14Washington~30K1.10×
15Indiana~30K1.07×
16Arkansas~10K1.02×
17Minnesota~20K1.01×
18Kansas~10K1.01×
19South Carolina~20K0.97×
20Oklahoma~10K0.96×
21Tennessee~20K0.93×
22Oregon~10K0.92×
23Nebraska~6K0.91×
24Idaho~6K0.86×
25Maryland~20K0.77×
26Vermont~2K0.70×
27Alaska~2K0.69×
28South Dakota~2K0.66×
29West Virginia~4K0.65×
30North Dakota~2K0.65×
31Montana~2K0.64×
32New York~40K0.63×
33Virginia~20K0.63×
34Massachusetts~20K0.61×
35Delaware~2K0.59×
36Missouri~10K0.58×
37Alabama~10K0.58×
38Rhode Island~2K0.58×
39Iowa~6K0.57×
40Maine~3K0.56×
41New Hampshire~3K0.54×
42Hawaii~3K0.52×
43New Jersey~20K0.49×
44Mississippi~5K0.49×
45Ohio~20K0.48×
46Connecticut~6K0.47×
47Wisconsin~9K0.45×
48Kentucky~7K0.44×
49Louisiana~7K0.40×
50Pennsylvania~20K0.39×
Fig. 06

Affinity by region

Affinity by region — El Universal (Mexico City), United States
0.39×1.00×5.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Universal (Mexico City) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Universal (Mexico City) audience
#·InterestCategoryAffinity×
01El PaísNews24.27×
02Prison BreakMovies & TV17.74×
03Liga MXSports14.76×
04Saw (franchise)Movies & TV13.02×
05FIFA Club World CupSports11.59×
06Atlético MadridSports9.98×
07San Diego PadresSports8.87×
08MadridTravel & Leisure8.84×
09Olympic sportsSports7.79×
10BarcelonaTravel & Leisure7.11×
11Web serverTechnology & Electronics6.36×
12Milwaukee BrewersSports5.89×
13Spanish languagePolitics & Society5.20×
14Las VegasTravel & Leisure4.22×
15Detroit TigersSports3.63×
16Real Madrid C.F.Sports3.16×
17FC BarcelonaSports3.10×
18The UPS StoreShopping2.55×
19RadioTechnology & Electronics2.35×
20WalgreensShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Universal (Mexico City) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Universal (Mexico City) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
Urban LifestyleOPEN1.67×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Universal (Mexico City) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
Early Adopter MentalityPOWER0.66×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Universal (Mexico City) have in United States?

El Universal (Mexico City) has an estimated audience of 1,273,203 people in United States, concentrated in Texas and California.

02

What is the gender split and age of El Universal (Mexico City) fans?

46.8% of El Universal (Mexico City) fans are female, 53.2% are male, with an average age of 33.5 years.

03

Which brands do El Universal (Mexico City) fans like most?

El Universal (Mexico City) fans show strongest brand affinity for Liga MX (14.76×), El País (24.27×), and Prison Break (17.74×) over the country average.

04

Where do El Universal (Mexico City) fans live in United States?

El Universal (Mexico City) fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Arizona (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do El Universal (Mexico City) fans also like?

Beyond El Universal (Mexico City) itself, the audience over-indexes on El País (24.27×), Prison Break (17.74×), Spanish language (5.2×), and Las Vegas (4.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for El Universal (Mexico City). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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