Grand Theft Auto Online Audience in United States
Grand Theft Auto Online has an estimated audience of 72K people in United States.
The average Grand Theft Auto Online fan in United States is 26.1 years old, more male, and lives primarily in California.
Its fans are 6.0 years younger than the group average of 32.1.
Women make up 14.2% of the fan base, 17.9 percentage points fewer than the group average.
Compared with the other 441 objects in Action-Adventure, Grand Theft Auto Online fans stand out for their interest in GeForce, Rockstar Games and Call of Duty: Black Ops.
Most fans live in California, Texas, Florida.
Top affinities include GeForce, Rockstar Games, Call of Duty: Black Ops, with strongest over-indexing on GeForce (14.27× the country average).
Demographically, the Grand Theft Auto Online audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
The typical Grand Theft Auto Online fan in United States is more male, around 26.1 years old, with strong Risk Appetite tendencies and a notable affinity for GeForce.
At a glance
Search interest · 12-month trend
Demographics of Grand Theft Auto Online fans
14.2% are female, 85.8% are male, average age 26.1.
Gender split
| Metric | Value |
|---|---|
| Female | 14.2% |
| Male | 85.8% |
| Average age | 26.1 |
| Estimated audience size | 72K |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 61% | |
| 25-34 | 23% | |
| 35-44 | 10% | |
| 45-54 | 4% | |
| 55+ | 2% |
Worldwide distribution
of the worldwide Grand Theft Auto Online audience comes from United States.
| Country | Share |
|---|---|
| France | 15.8% |
| Indonesia | 13.6% |
| India | 7.2% |
Geography
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~1K | 1.71× | |
| 02 | Alabama | ~2K | 1.66× | |
| 03 | Louisiana | ~1K | 1.44× | |
| 04 | Arkansas | <1K | 1.44× | |
| 05 | Kentucky | ~1K | 1.38× | |
| 06 | Oklahoma | ~1K | 1.35× | |
| 07 | Tennessee | ~2K | 1.27× | |
| 08 | Missouri | ~2K | 1.24× | |
| 09 | West Virginia | <1K | 1.23× | |
| 10 | Georgia | ~3K | 1.22× | |
| 11 | Indiana | ~2K | 1.16× | |
| 12 | South Carolina | ~1K | 1.16× | |
| 13 | Kansas | <1K | 1.13× | |
| 14 | Ohio | ~3K | 1.11× | |
| 15 | North Carolina | ~3K | 1.10× | |
| 16 | Michigan | ~2K | 1.09× | |
| 17 | Iowa | <1K | 1.05× | |
| 18 | Texas | ~5K | 1.03× | |
| 19 | Florida | ~5K | 1.03× | |
| 20 | New Mexico | <1K | 1.03× | |
| 21 | Nebraska | <1K | 1.02× | |
| 22 | South Dakota | <1K | 1.01× | |
| 23 | Arizona | ~2K | 0.98× | |
| 24 | Nevada | <1K | 0.98× | |
| 25 | North Dakota | <1K | 0.98× | |
| 26 | Pennsylvania | ~3K | 0.96× | |
| 27 | Maryland | ~1K | 0.96× | |
| 28 | Wyoming | <1K | 0.96× | |
| 29 | Delaware | <1K | 0.95× | |
| 30 | Virginia | ~2K | 0.93× | |
| 31 | Alaska | <1K | 0.93× | |
| 32 | Wisconsin | ~1K | 0.92× | |
| 33 | Montana | <1K | 0.92× | |
| 34 | Illinois | ~3K | 0.91× | |
| 35 | Oregon | <1K | 0.90× | |
| 36 | Idaho | <1K | 0.89× | |
| 37 | Maine | <1K | 0.87× | |
| 38 | Vermont | <1K | 0.87× | |
| 39 | New York | ~4K | 0.86× | |
| 40 | Connecticut | <1K | 0.86× | |
| 41 | Rhode Island | <1K | 0.86× | |
| 42 | New Jersey | ~2K | 0.82× | |
| 43 | Colorado | ~1K | 0.81× | |
| 44 | New Hampshire | <1K | 0.81× | |
| 45 | Washington | ~1K | 0.80× | |
| 46 | Minnesota | <1K | 0.79× | |
| 47 | Utah | <1K | 0.77× | |
| 48 | Hawaii | <1K | 0.77× | |
| 49 | California | ~6K | 0.75× | |
| 50 | Massachusetts | ~1K | 0.71× |
Affinity by region
Audience interests & affinities
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GeForce | Technology & Electronics | 14.27× | ||
| 02 | Rockstar Games | Games | 11.66× | ||
| 03 | Call of Duty: Black Ops | Games | 10.94× | ||
| 04 | Counter-Strike: Global Offensive | Games | 10.34× | ||
| 05 | Grand Theft Auto V | Games | 10.34× | ||
| 06 | Final Fantasy VII | Games | 10.21× | ||
| 07 | The Last of Us | Games | 9.85× | ||
| 08 | Assassin's Creed | Games | 7.60× | ||
| 09 | PC game | Games | 6.87× | ||
| 10 | Nintendo Switch | Games | 6.67× | ||
| 11 | Otaku | Literature | 6.37× | ||
| 12 | World of Warcraft | Games | 6.12× | ||
| 13 | Micro Center | Shopping | 5.73× | ||
| 14 | Crunchyroll | Games | 5.44× | ||
| 15 | Twitch | Games | 5.32× | ||
| 16 | Pokémon (video game series) | Games | 5.23× | ||
| 17 | Fortnite | Games | 4.04× | ||
| 18 | FIFA World Cup | Sports | 2.35× | ||
| 19 | TikTok | Internet & Social Media | 2.05× | ||
| 20 | NFL | Sports | 1.81× |
Personality of the Grand Theft Auto Online audience
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.52× | |
| Social Media Usage | JOY | 1.33× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.39× | |
| Creativity | OPEN | 0.42× | |
| Spirituality | BALANCE | 0.43× |
Explore more audiences
More Action-Adventure audiences in United States
- The Legend of Zelda (9,299,471)
- The Last of Us (6,824,370)
- Grand Theft Auto V (6,359,461)
Source & method
- Source
- Rascasse Solution, own modelling
- What “fans” means here
- Estimated number of people in United States with measurable interest in Grand Theft Auto Online over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
- Data basis
- Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
- Period
- 10/2025 – 09/2026 · updated quarterly · data status Q3/2026
- Confidence
- medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/grand-theft-auto-online-21886” · Methodology