A data profile of the people who buy, follow and care about Innovasport in Mexico — modelled from more than twelve digital signal sources. Innovasport has an estimated audience of 4,722,811 people in Mexico.
The average Innovasport fan in Mexico is 33.6 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Catholic Church, Puma, Banana, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Innovasport audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Innovasport fan in Mexico is more male, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Innovasport profile in Mexico.
39.9% are female, 60.1% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 33.6 |
| Estimated audience size | 4,722,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Innovasport audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 91.8% |
| United States | 4.2% |
| Spain | 1.9% |
Where the Innovasport audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~800K | 3.07× | |
| 02 | Tamaulipas | ~300K | 2.26× | |
| 03 | State of Mexico | ~1.5M | 2.12× | |
| 04 | Distrito Federal | ~1M | 1.82× | |
| 05 | Jalisco | ~500K | 1.45× | |
| 06 | Coahuila de Zaragoza | ~200K | 1.39× | |
| 07 | Chihuahua | ~200K | 1.19× | |
| 08 | Durango | ~70K | 1.13× | |
| 09 | Baja California Sur | ~40K | 1.03× | |
| 10 | Puebla | ~200K | 0.88× | |
| 11 | Aguascalientes | ~40K | 0.80× | |
| 12 | Zacatecas | ~40K | 0.77× | |
| 13 | Guanajuato | ~100K | 0.70× | |
| 14 | Morelos | ~50K | 0.67× | |
| 15 | Michoacan de Ocampo | ~100K | 0.65× | |
| 16 | Yucatan | ~60K | 0.65× | |
| 17 | Veracruz (state) | ~200K | 0.62× | |
| 18 | Baja California | ~100K | 0.62× | |
| 19 | Hidalgo | ~60K | 0.59× | |
| 20 | Guerrero | ~60K | 0.54× | |
| 21 | Tlaxcala | ~30K | 0.54× | |
| 22 | Nayarit | ~20K | 0.47× | |
| 23 | Campeche | ~10K | 0.41× | |
| 24 | Chiapas | ~50K | 0.39× | |
| 25 | Colima | ~10K | 0.39× |
The strongest cross-interests of the Innovasport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Farfetch | Shopping | 5.87× | ||
| 02 | Skechers | Fashion & Accessoires | 3.28× | ||
| 03 | Banana | Food & Beverages | 3.00× | ||
| 04 | Sarcasm | Politics & Society | 3.00× | ||
| 05 | Travel agency | Travel & Leisure | 3.00× | ||
| 06 | El País | News | 3.00× | ||
| 07 | Freeware | Technology & Electronics | 3.00× | ||
| 08 | Dentistry | Business & Career | 3.00× | ||
| 09 | Office 365 | Technology & Electronics | 3.00× | ||
| 10 | Google Drive | Technology & Electronics | 3.00× | ||
| 11 | Sexology | Kids & Family | 3.00× | ||
| 12 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 13 | Breastfeeding | Kids & Family | 3.00× | ||
| 14 | Costa Rica | Travel & Leisure | 2.89× | ||
| 15 | Catholic Church | Politics & Society | 2.75× | ||
| 16 | Puma | Fashion & Accessoires | 2.58× | ||
| 17 | New Balance | Fashion & Accessoires | 2.32× | ||
| 18 | Game consoles | Technology & Electronics | 1.94× | ||
| 19 | Adidas | Fashion & Accessoires | 1.59× | ||
| 20 | Nike | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.30× | |
| Travelling | THRILL | 1.65× | |
| Risk Appetite | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.70× |
Innovasport has an estimated audience of 4,722,811 people in Mexico, concentrated in State of Mexico and Distrito Federal.
39.9% of Innovasport fans are female, 60.1% are male, with an average age of 33.6 years.
Innovasport fans show strongest brand affinity for Catholic Church (2.75×), Puma (2.58×), and Banana (3×) over the country average.
Innovasport fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Nuevo Leon (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Innovasport itself, the audience over-indexes on Puma (2.58×), Banana (3×), Sarcasm (3×), and Travel agency (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Innovasport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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