Rascasse Audience Intelligence

Louisville Slugger Target Market in United States

Louisville Slugger has an estimated audience of 571K people in United States.

#5among Sports equipment in United States
#3888among brands in United States#3329in Sports

The average Louisville Slugger fan in United States is 32.1 years old, more male, and lives primarily in California.

By number of fans, Louisville Slugger ranks #5 among the 38 objects in Sports equipment in United States — 135.4× the group median.

Its fans are 6.1 years younger than the group average of 38.2.

Women make up 28.0% of the fan base, 24.1 percentage points fewer than the group average.

Compared with the other 37 objects in Sports equipment, Louisville Slugger fans stand out for their interest in DeMarini, EvoShield and Cora (hypermarket).

Most fans live in California, Texas, Illinois.

Top affinities include DeMarini, EvoShield, Cora (hypermarket), with strongest over-indexing on DeMarini (180.69× the country average).

Demographically, the Louisville Slugger audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

The typical Louisville Slugger fan in United States is more male, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMarini.

Category: Sports · Type: Brand · Subtype: Sports equipment

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
571K
in United States
Gender
28.0%♀
72.0% male
Age
32.1
average years
Country rank
#35217
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Louisville Slugger

28.0% are female, 72.0% are male, average age 32.1.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Louisville Slugger audience in United States
MetricValue
Female28.0%
Male72.0%
Average age32.1
Estimated audience size571K
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Louisville Slugger audience in United States
Age bracketShare%
16-2444%
25-3416%
35-4418%
45-5415%
55+6%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Louisville Slugger audience comes from United States.

Worldwide audience distribution share by country for Louisville Slugger
CountryShare
United States77.5%
Canada5.2%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Louisville Slugger customers by region in United States
#RegionReachAffinity×
01Kentucky~20K3.23×
02Iowa~8K1.41×
03Indiana~20K1.37×
04Mississippi~7K1.37×
05West Virginia~4K1.29×
06Illinois~30K1.27×
07Tennessee~20K1.26×
08Alabama~10K1.24×
09Wisconsin~10K1.16×
10Arkansas~6K1.16×
11Louisiana~9K1.13×
12New Mexico~4K1.13×
13Missouri~10K1.12×
14Pennsylvania~20K1.10×
15Nebraska~4K1.09×
16Ohio~20K1.08×
17Kansas~5K1.04×
18Hawaii~3K1.03×
19Oklahoma~7K1.01×
20North Dakota~1K1.00×
21Maine~2K0.98×
22South Carolina~9K0.97×
23Michigan~20K0.95×
24Utah~5K0.95×
25Idaho~3K0.92×
26North Carolina~20K0.91×
27Montana~2K0.91×
28Vermont<1K0.90×
29Minnesota~9K0.89×
30New Hampshire~2K0.89×
31South Dakota~1K0.89×
32Texas~30K0.87×
33Georgia~20K0.87×
34Delaware~1K0.84×
35Wyoming<1K0.84×
36California~60K0.83×
37Washington~10K0.83×
38Oregon~6K0.83×
39Alaska~1K0.83×
40Virginia~10K0.81×
41Arizona~10K0.80×
42Connecticut~5K0.79×
43Rhode Island~1K0.74×
44New Jersey~10K0.72×
45Florida~30K0.70×
46Massachusetts~8K0.70×
47Maryland~7K0.69×
48Colorado~7K0.69×
49Nevada~4K0.68×
50New York~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Louisville Slugger, United States
0.64×1.00×3.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Louisville Slugger audience vs. the country average
#·InterestCategoryAffinity×
01DeMariniSports180.69×
02EvoShieldSports59.84×
03Cora (hypermarket)Shopping36.82×
04Little League World SeriesSports25.99×
05Baseball gloveSports24.44×
06FA CupSports23.10×
07Christian PulisicSports20.00×
08Bauer HockeySports18.95×
09Personalization MallShopping17.37×
10Aaron JudgeSports14.58×
11Major League Baseball All-Star GameSports14.19×
12Minor League BaseballSports10.91×
13Obsessed (2009 film)Movies & TV9.72×
14SoftballSports7.91×
15Rory McIlroySports6.70×
16Cultural heritagePolitics & Society6.31×
17Rick and MortyMovies & TV5.47×
18Megan FoxMovies & TV4.81×
19FedExBusiness & Career3.57×
20VehiclesCars & Mobility1.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Louisville Slugger audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Louisville Slugger audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
PatriotismCONSERVATISM2.00×
TraditionCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Louisville Slugger audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
CreativityOPEN0.67×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Louisville Slugger over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/louisville-slugger-142341” · Methodology