Mexican peso Audience in Mexico
Mexican peso has an estimated audience of 4,919,415 people in Mexico. 50.5% are female, 49.5% are male, average age 32.5. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (519.35× the country average). Demographically, the Mexican peso audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Mexican peso fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 32.5 |
| Estimated audience size | 4,919,415 |
Audience persona
The typical Mexican peso fan in Mexico is balanced, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Mexican peso fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 519.35× | Travel & Leisure |
| Shopping and fashion | 222.13× | Shopping |
| Game consoles | 134.49× | Technology & Electronics |
| Catholic Church | 108.46× | Politics & Society |
| Travel agency | 81.56× | Travel & Leisure |
| Sarcasm | 69.41× | Politics & Society |
| Mobile game | 58.07× | Games |
| Valentine's Day | 127.27× | Kids & Family |
| Banana | 57.27× | Food & Beverages |
| Exfoliation (cosmetology) | 120.88× | Beauty & Wellness |
| El País | 56.4× | News |
| Broadcasting of sports events | 65.94× | Movies & TV |
| Dentistry | 51.19× | Business & Career |
| Daily Horoscope | 550.05× | Internet & Social Media |
| Freeware | 27.77× | Technology & Electronics |
| Sexology | 32.1× | Kids & Family |
| Multi-level marketing | 38.18× | Business & Career |
| Pilsner | 42.52× | Food & Beverages |
| Breastfeeding | 31.24× | Kids & Family |
| Orange (fruit) | 39.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.45 |
| Travelling | THRILL | 21.33 |
| Urban Lifestyle | OPEN | 4.23 |
| Design Affinity | PREMIUM | 2.61 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 72.4% |
| United States | 13.4% |
| Nicaragua | 2.3% |
See Mexican peso audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mexican peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.