Mexican peso Audience in Mexico
Mexican peso has an estimated audience of 4,919,415 people in Mexico. 50.5% are female, 49.5% are male, average age 32.5. Top brand affinities: Chris Martin, National Car Rental, Mobile payment, Puma, MSN.
Top brand affinities include Chris Martin, National Car Rental, Mobile payment, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Mexican peso audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Politics & Society · Type: Topic
Demographics of Mexican peso fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 32.5 |
| Estimated audience size | 4,919,415 |
Audience persona
The typical Mexican peso fan in Mexico is balanced, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.9× | News |
| Catholic Church | 2.69× | Politics & Society |
| Pedro Pascal | 3.24× | Movies & TV |
| Travel agency | 3.16× | Travel & Leisure |
| TikTok | 1.88× | Internet & Social Media |
| Banana | 2.83× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Sarcasm | 2.61× | Politics & Society |
| Local news | 4.84× | News |
| El País | 2.73× | News |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Game consoles | 1.87× | Technology & Electronics |
| Single malt whisky | 7.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.64 |
| Luxury Orientation | PREMIUM | 2.17 |
| Career Orientation | POWER | 1.76 |
| Travelling | THRILL | 1.66 |
| Urban Lifestyle | OPEN | 1.51 |
| Quality Awareness | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 72.5% |
| United States | 13.4% |
| Nicaragua | 2.3% |
See Mexican peso audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mexican peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.